We have recently released a series of new updates to our product lineup, aimed at enhancing your experience and maximizing creative potential.
In this article, we'll delve into the latest features and improvements, empowering you to make the most out of VidMob's innovative tools.
Scoring Updates
New Reporting Experience in Scoring
You can now apply advanced filters to Scoring Reports, enabling more precise and targeted analysis of your data.
Value: New and more advanced data filters are available across Scoring Reports.
Impact: Consistency of reporting across Analytics + Scoring.
Users: Scoring Users
How to use it: Access Scoring Reports and utilize the new filtering options by selecting the filter relevant to your analysis.
Relevant Help Center Articles:
Scoring Individual Creative View
The Scoring Individual Creative View now offers a detailed breakdown of creative elements across a timeline.
Value: Access a detailed breakdown of creative composition.
Impact: Increased transparency of data allows criteria results to be easily understood, explained, and actioned on.
Users: Scoring Users
How to use it: Navigate to the Individual Creative View and analyze the timeline of creative elements to see their impact.
Relevant Help Center Articles:
Analytics Updates
Advanced Filters in Creative Comparison
Advanced filters now apply across Creative Comparison reports, ensuring data accuracy and relevance.
Value: Reports with creative groups will return dynamic data as advanced filters are applied.
Impact: Streamline your report customization process, improving precision and usability.
Users: Analytics Users
How to use it: Apply advanced filters to your Creative Comparison report to refine the data according to your needs.
Relevant Help Center Articles:
Criteria Performance
Criteria Performance now connects Scoring and Analytics, showing the impact of meeting specific creative criteria.
Value: Identify and prioritize the best practices that drive your brand's success.
Impact: Optimize your creative strategies for better performance.
Users: Analytics & Scoring Users
How to use it: Use the Criteria Performance report to analyze which criteria are most impactful and refine your strategies.
Relevant Help Center Articles:
Platform Updates
Creative Data Exports for Scoring
Creative data can now be exported from the Vidmob platform and used in MMM studies, sales lift, or combined with other proprietary data.
Value: Integrate Vidmob data into broader measurement ecosystems for comprehensive analysis.
Impact: Make data-driven decisions with ease by incorporating creative data into your tools.
Users: Organizational Admins
How to use it: Generate and download CSV files of in-flight scoring data to use in external tools.
Relevant Help Center Articles:
Public API Access for Scoring
Scoring features are now accessible via a public API, enhancing data integration capabilities.
Value: Expand capabilities of measurement partners, agencies, and analytics with first party creative data.
Impact: Access to scoring features from internal software applications.
Users: Scoring Users
How to use it: Access the public API to pull Scoring data into your internal applications.
Relevant Link:
Studio Updates
Adobe Plugin now available in Creative Cloud
The Adobe Plugin is now available in the Creative Cloud marketplace, offering seamless integration for Vidmob users.
Value: Simplify your creative process by accessing Vidmob’s tools directly within Adobe Creative Cloud.
Impact: Improve efficiency and workflow for creative teams.
Users: Your creative team
How to use it: Download the plugin from the Creative Cloud marketplace and integrate Vidmob tools into your Adobe projects.