Ever wondered how sticking to best practices or specific criteria impacts your overall performance? If you have ever asked questions like, "Is following the 'brand in the first 3 seconds' rule positively or negatively affecting my KPI performance?" - the Criteria Performance Report can help answer these questions!
This report will help you make truly informed decisions on how to manage and prioritize different criteria.
Deep Dive into Insights:
With just a click, you can explore a specific criteria and delve into more details. Understand the KPI for compliance, explore the KPIs associated with scoring criteria, and gain valuable insights into how these standards impact your performance.
Empowering You with Visibility:
Our goal is to empower you with the ability to view the performance of your criteria across your workspace, based on your filter selections. See the performance lift and impact for each criteria, measure compliance, and gauge the impact of each criteria on your overall performance.
How to Create a Criteria Performance Report
To access your saved Criteria Performance Reports you need to click on the Analytics app on the home page and then either click on “Reports" in the left-hand navigation and "Create Report" or click on Creative Drivers and choose Criteria Performance Report.
Setting up a report
Setting your reports up with the right data is a crucial step in analyzing your creative performance. As you work across the varying reports in analytics, these filters will be maintained to ensure consistency in reporting.
The analytics reports consist of 2 key components needed to get started in reporting: The date of your analysis and the scope.
Date Range: Select a date range to get started. You are able to report on historical performance data going back 13 months from the date the account was connected to the platform.
Note: For Amazon this date range is between 60-90 days
Scope: Begin by selecting the workspace(s) and channel relevant to your analysis. Please add at least one scope such as brands, markets, and ad accounts. These components are essential for aligning the data with the specific creative you wish to analyze.
Note: The criteria available in this report depend on the criteria that are already selected within your workspace(s) in Creative Scoring. To learn how to add additional criteria to your workspace, check out this Help Center article: How do I use the Criteria Management?
Filtering: To make your reports more specific, you can use filters based on different aspects of your campaigns, like Campaign, Adset, Ad, and Creative, as well as brand, market, and ad account.
Manage Filters: Easily remove or edit a filter by hovering over it and clicking the trash icon.
Add a KPI as an additional column:
Add the KPI you would like to analyze.
Note: Adwords is currently unavailable for Criteria Performance
You will also be able to filter the view of your report by selecting the specific columns within the report you would like to view as well as the specific KPIs.
How to Understand the Criteria Performance Report
The Criteria Performance Report provides insights based on the criteria you created in criteria management with your Creative Scoring workspace. In Criteria Performance, you can then filter by the specific criteria you would like to view using the filters.
Here's how to interpret the key sections:
Adherence: This section evaluates how well your creative met the selected criteria. This breaks down the number of creatives that adheres the criteria as well as the number of creatives that did not adhere to the criteria.
Impressions: This shows the number of impressions where the creative met the criteria versus those where it did not. Additionally, it provides the total impressions for the creative, giving you a comprehensive view of its reach and effectiveness.
KPI Performance: You can choose specific KPIs available within your selected channel by adding a KPI column. This section will show the performance of your creative in terms of meeting and not meeting each selected KPI.
Note: If you see a null (-), it could be due to one of the following reasons:
No performance data meeting the criteria because there are no creatives available for comparison.
To confirm, you can also check the '# Creative Met' column.
The creative was not given a score due to a "Not Available" status.
Your date range and filters may be too narrow, limiting the data pulled in. Try expanding your filters.
Save, Share and Download Reports
To save your report, click the blue Save button in the top-right corner of the page. After saving, the report will appear on the Reports homepage, allowing you to access and review it at any time. Be sure to give your report a clear name and add a helpful description to make it easy to identify later. To share the report with your teammates, use the Share Link button, or click the three dots to export the report as a CSV file for further analysis or sharing.
