We have recently released a series of new updates to our product lineup, aimed at enhancing your experience and maximizing creative potential.
In this article, we'll delve into the latest features and improvements, empowering you to make the most out of VidMob's innovative tools.
Scoring Updates
Claim ownership of your criteria with your own custom icons
Value: Visually differentiate proprietary criteria from standard ones using custom icons. This feature helps teams quickly identify adherence to brand guidelines and enhances ownership of your unique criteria.
Impact: Streamline report interpretation and enable quicker recognition of critical criteria, saving time and improving clarity in Reports and Scorecards.
Users: Scoring Users
How to use it: Access the Best Practice Criteria settings to assign custom icons to proprietary criteria. These icons will automatically appear in your Reports and Scorecards, making critical insights easier to identify at a glance.
Unlock deeper insights with lifetime Ad Account Scorecard view
Value: Access lifetime data visibility by default, moving beyond the standard 3-month limit to explore historical performance trends and gain deeper insights.
Impact: Analyze ad accounts with intermittent activity to ensure no valuable data is overlooked. Leverage long-term adherence trends to optimize creative strategies and improve campaign planning.
Users: Scoring Users
How to use it: Enable the lifetime view in Ad Account Scorecards to explore historical data and uncover valuable trends that inform creative strategies and campaign decisions.
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Streamline Workflows with On-Demand Criteria Export
Value: Quickly export Scoring criteria in a standardized CSV format for seamless reference and team collaboration.
Impact: Save time and reduce errors by eliminating manual documentation during onboarding and audits. Ensure consistent execution by sharing criteria configurations effortlessly across multiple workspaces.
Users: Scoring Users
How to use it: Navigate to the Scoring Criteria settings and use the export feature to download your criteria in a CSV format. Share the file across teams and workspaces to streamline workflows and maintain consistency.
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Quickly find relevant Scoring Reports with Report filters
Value: Narrow down Reports effortlessly by report type, channel, ad account, creator, and date parameters to quickly locate the information you need.
Impact: Save time and focus on Report content with precise filtering options, tailored to your specific needs and objectives.
Users: Scoring Users
How to use it: Utilize the filtering options in the Reports section to specify parameters such as type, channel, ad account, creator, or date. This ensures faster access to relevant insights and enhances productivity.
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Analytics Updates
Support Global Spend Analysis with Multi-Currency Data
Value: Display accurate currency symbols for spend-based KPIs in Analytics reports, enabling seamless data interpretation across global markets.
Impact: Simplify data aggregation for global clients by configuring currency settings within reports. Analyze spend data efficiently across different currencies, providing a comprehensive view of media investments and creative decisions.
Users: Analytics Users
How to use it: Adjust currency settings in Analytics reports to match your global markets. View spend-based KPIs with appropriate currency symbols for a unified and efficient analysis of your media investments.
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Streamline creative analysis with element tag search functionality
Value: Quickly search and filter creative elements within reports to locate specific data points, saving time and improving efficiency.
Impact: Dynamically adjust report views with search functionality across parent and child elements, reducing clicks and streamlining creative optimization opportunities.
Users: Analytic Users
How to use it: Use the search bar within reports to filter creative elements by tags. Results will automatically adjust across parent and child elements, helping you identify insights faster.
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Improve Clarity with Detailed KPI Descriptions Across Channels
Value: These hover-over descriptions for each KPI ensure clarity and eliminate confusion during analyses and reporting.
Impact: Foster consistent understanding of performance metrics, enabling you to gain more reliable insights and make better strategic decisions.
Users: Analytics Users
How to use it: Hover over any KPI in your reports to view a detailed description. Use these descriptions to compare metrics across channels and choose the most relevant KPIs for your analysis.
Share Criteria Performance Easily
Value: Download criteria performance data in a standardized .csv format for offline analysis and integration with external tools.
Impact: Simplify the process of sharing performance insights across teams and stakeholders, enabling detailed collaboration and informed decision-making.
Users: Analytic Users
How to use it: Navigate to the Criteria Performance section and use the export option to download the data in .csv format. Share the file with your team or import it into your preferred analysis tools for deeper insights.
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Quickly Find Relevant Analytics Reports with Report Filters
Value: Easily narrow down Reports by type, channel, ad account, creator, and date parameters to quickly locate the data you need.
Impact: Save time and eliminate endless scrolling or manual searches, allowing you to focus on report content and insights tailored to your needs.
Users: Analytic Users
How to use it: Use the filtering options in the Reports section to specify criteria such as report type, channel, ad account, creator, and date. This ensures precise results and a more efficient workflow.
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Studio Updates
Improve creative production across the Adobe apps
Value: Expand Vidmob's plugin capabilities to support additional Adobe apps like Premiere Pro and Illustrator, enhancing flexibility and integration for creative teams.
Impact: Streamline workflows and ensure alignment with industry, market, and brand best practices across diverse production software. Enable seamless collaboration and production efficiency across multiple Adobe applications.
Users: Creative Teams, Video Editors, Designers
How to use it: Leverage Vidmob’s expanded plugin capabilities within Adobe Premiere Pro and Illustrator to integrate best practices directly into your creative production process.
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