Overview
To make reporting seamless and relevant for clients across the globe, our Analytics now fully supports viewing, converting, and aggregating spend-based KPIs in various currencies. Previously, all spend data appeared in dollars ($) by default, regardless of the actual currency. Now, you have the flexibility to view KPIs in your ad account's local currency, convert them to any preferred currency, and consolidate data across multiple currencies, which makes regional and global reporting more accurate and insightful.
With multi-currency support, you can:
Enhance Regional Reporting: Allows regional teams to view spend-based KPIs in local currency, facilitating more relevant insights.
Streamline Global Reporting: Convert KPIs to a common currency for consistent global reporting.
Improve Data Accuracy: Automatically reflect the correct currency symbol in your reports, minimizing errors and making data easier to interpret.
How to Use the Multi-Currency Feature
Open an Analytics Report
Start by opening any Analytics report, such as the Creative Manager or Media Impact Report.
Select a Spend-Based KPI
In the filter section, choose a spend-based KPI like CPM or CPC. Once you select a spend metric, a currency dropdown will appear.
Choose Your Currency
From the currency dropdown, select your preferred currency (e.g., USD, EUR, GBP). This ensures your spend-based KPIs are displayed in the most relevant currency for your reporting needs.
Apply Changes
Once you've selected your currency, click Apply to update the report. All spend-based metrics will now display in your chosen currency.
Note: Using Multi-Currency with Multiple Accounts
When viewing reports with multiple ad accounts using different currencies, spend-based KPIs default to USD. However, you still have the option to select and set a preferred currency.
Frequently Asked Questions
Questions | Answers |
Can I view spend-based KPIs in multiple currencies within the same report? | If multiple ad accounts are selected, the platform will default to USD as a common currency. However, you can set a single currency across the entire report for consistency. |
How often are exchange rates updated? | We update exchange rates daily to ensure your currency conversions reflect the most accurate and up-to-date market data available. When converting currencies, the daily average exchange rate for your selected date range is used for precise and consistent results.
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Will this feature slow down my reports if I select many ad accounts with different currencies? | Our system is optimized for high performance, so viewing or converting multiple currencies should not affect report load times. |
Is there a way to search for a currency in the dropdown list? | Yes, you can search for any supported currency in the dropdown to easily locate your desired option. |
What if there is no currency affiliated with an ad account? | In rare cases where no currency is listed for an ad account, you can manually set a currency for accurate KPI representation. |