Vidmob

How to Use Maddie for Platform Navigation and Insight Discovery (Beta)

Bruno Almeida

Sarah Graham

Learn how to leverage creative data to improve media performance.

Understanding Creative Analytics

Evaluate how well your creatives adhere to brand or platform guidelines and see how compliance with each guideline impacts your performance. Great for optimizing creative consistency and effectiveness.

How do I use the Guideline Performance Report?

Maddie is your Marketing Analytics Data-Driven Insights Engine.

How to use Maddie for Normative Insight (Beta)

This section walks you through Vidmob’s Analytics Reports. Learn what each report type shows, how to read them, and how to apply the insights to optimize your campaigns.

Analytics Reports

Vidmob supports KPIs that are available on each social platform by pulling in metric data directly from platform APIs

What KPIs can you use in Creative Analytics?

Understand which KPIs will help you receive actionable insights and achieve optimal results

What KPIs are best to choose for a VidMob analysis?

Learn what ad types with multiple creatives are, how they are displayed in Creative Analytics, and how to account for them in analytics

How does VidMob support Ad Types?

Learn which ad formats Vidmob supports and how to choose the right KPIs for your analysis. This section covers the foundations of Creative Analytics — what you can measure, how different ad types are handled, and which metrics deliver the most actionable insights.

Analytics Ad Types & KPIs

Compare two powerful reporting styles: Element Impact and Criteria Performance. Understand what each measures, how they are calculated, and when to use one over the other for clearer creative insights.

The Differences in Methodology of Element Impact Reporting and Criteria Performance

Learn more about Creative Analytics' methodology

What is the methodology for Analytics?

How should I develop creative questions to understand what’s driving ad performance?

Find out which Creative Elements Creative Analytics indentify

What Creative Elements can Creative Analytics identify?

Vidmob identifies user-generated content (UGC) by assessing whether a creative visually resembles authentic, everyday content typically shared by real people on social platforms.

How Vidmob Detects User-Generated Content (UGC)

Learn how Vidmob’s Creative Analytics is calculated. This section explains the methodology behind our reports, from data collection to performance benchmarks, so you can trust and interpret your insights with confidence.

Analytics Methodology

Find out what are the most frequently asked questions and doubts about Creative Analytics

Creative Analytics Frequently Asked Questions

Understand the importance of creative volume and what to do when your own creative volume is low

How does creative volume impact use of Creative Analytics?

Learn which languages are supported by Creative Analytics

What languages are supported in Creative Analytics?

Switch currencies in your reports to match your local or regional financial context. See how currency settings work and how they affect metric comparisons across regions.

How do I use a different currency in my reports?

Find quick answers to common questions about Creative Analytics. This section covers frequent issues, data discrepancies, and troubleshooting tips so you can get back to insights faster.

Analytics FAQ & Troubleshooting

Find answers and get help from Intercom Support and Community Experts

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