Analytics Methodology
Learn how Vidmob’s Creative Analytics is calculated. This section explains the methodology behind our reports, from data collection to performance benchmarks, so you can trust and interpret your insights with confidence.
By Bruno and 1 other2 authors5 articles
- The Differences in Methodology of Element Impact and Guideline Performance reportingCompare two powerful reporting styles: Element Impact and Guideline Performance. Understand what each measures, how they are calculated, and when to use one over the other for clearer creative insights.
- What is the methodology for Analytics?Learn more about Creative Analytics' methodology
- How should I develop creative questions to understand what’s driving ad performance?Creative curiosity thought starters
- What Creative Elements can Creative Analytics identify?Find out which Creative Elements Creative Analytics indentify
- How Vidmob Detects User-Generated Content (UGC)Vidmob identifies user-generated content (UGC) by assessing whether a creative visually resembles authentic, everyday content typically shared by real people on social platforms.