Analytics Methodology
Learn how Vidmob’s Creative Analytics is calculated. This section explains the methodology behind our reports, from data collection to performance benchmarks, so you can trust and interpret your insights with confidence.
The Differences in Methodology of Element Impact Reporting and Criteria PerformanceCompare two powerful reporting styles: Element Impact and Criteria Performance. Understand what each measures, how they are calculated, and when to use one over the other for clearer creative insights.
What is the methodology for Analytics?Learn more about Creative Analytics' methodology
How should I develop creative questions to understand what’s driving ad performance?Creative curiosity thought starters
What Creative Elements can Creative Analytics identify?Find out which Creative Elements Creative Analytics indentify
How Vidmob Detects User-Generated Content (UGC)Vidmob identifies user-generated content (UGC) by assessing whether a creative visually resembles authentic, everyday content typically shared by real people on social platforms.