How should I develop creative questions to understand what’s driving ad performance?

A major component of producing and distributing high-performing ad creative is understanding not only what you’re trying to achieve, but how you’re trying to achieve it.

Developing creative questions is a great place to start. See below for example creative questions you can answer using VidMob's creative Analytics technology.

Objects and People	Does human presence impact performance? Which objects impact performance? Such as products, props, or background scenery Does showcasing our product improve performance? Do indoor or outdoor environments perform better?
Emotion and Gaze	Should talent look directly to camera? Does positive emotion impact performance? Which emotions are being communicated by our talent?
Messaging	Which keywords improve performance? Which CTAs should we use? Does numerical messaging impact performance? Such as percentages, pricing, or data points.
Branding	Does opening with branding improve performance? Which elements of branding are most impactful and when?
Color	Do our brand colors impact performance? Which colors are the most effective at improving performance? Does a high or low color saturation work more effectively? Does a warm or cool color temperature work more effectively? Does a high or low text contrast work more effectively?
Duration	Which durations are the most effective?

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