Vidmob identifies user-generated content (UGC) by evaluating whether a creative looks and feels like authentic, everyday content typically shared on social platforms.
What Defines UGC
UGC often includes these visual qualities:
Casual, phone-style footage rather than professional studio setups
Minimal or native branding — showing products naturally rather than with large overlays or heavy logos
Organic text treatments — simple, platform-native styles like story captions or text bubbles
Screen recordings or split screens that maintain a natural, unpolished feel
Everyday moments that reflect real-life scenarios or experiences
How It Works
Rather than checking for specific traits one by one, Vidmob’s system looks at the creative holistically to see if it resembles the kind of authentic content that performs like UGC. Because the evaluation is based on overall look and feel, not a strict checklist, results may vary slightly between assets.
Why It Matters
Understanding which assets qualify as UGC helps you compare how authentic, relatable content performs versus more polished, produced creative — so you can optimize your campaigns accordingly.