Creative Analytics uses AI to analyze media ingested from connected ad accounts and classify a wide range of creative attributes at scale. This analysis combines visual recognition technology with proprietary VidMob models, particularly for more nuanced or subjective attributes such as story type, sound type, production type, and more, helping teams understand how creative decisions relate to media performance.
By structuring this information at the creative element level, Vidmob helps teams understand what creative choices were applied to each asset and how those attributes relate to media performance.
Step 1: Detecting Creative Attributes
Once teams connect their ad accounts to Vidmob, their media (image and video assets) are ingested into the platform and analyzed automatically.
During this process, our system detects and structures a wide range of attributes for each asset, including visual elements, on-screen text, spoken language, branding, human presence, emotion, and other creative signals, creating a creative-level metadata layer that powers reporting and comparison.
Step 2: Mapping Creative Attributes to Media Metrics
Vidmob then pulls in the media metrics made available through platform APIs.
Because this data is available at the asset level, Vidmob can map performance metrics to the detected creative attributes within each asset of an ad. This allows teams to understand how different creative elements are associated with KPI performance.
Step 3: Comparing Performance
Creative Analytics enables comparison of performance across creative attributes using the client's selected filters.
Based on the selected reporting view, an account, campaign, or filtered benchmark can be used as the basis for comparison, helping teams understand which creative elements are associated with stronger or weaker performance.
Creative Analytics filters include, depending on the channel:
Date range
Media type
Campaign identifier
Campaign objective
Ad set identifier
Insertion order
Line item
Ad identifier
Ad type
Ad placement
Want to see this methodology in action? Explore the Analytics reports to understand how creative attributes relate to performance across your media, including reports such as Element Impact and Creative Comparison: