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What ad types does Vidmob support?

Discover all ad types supported for Creative Analytics & Creative Scoring

Sam Schlessel avatar
Written by Sam Schlessel
Updated yesterday

Vidmob supports many ad formats across all platforms. In order to understand why Creative Analytics & Scoring may appear different from your ads or campaign manager account, it is important to know which formats Vidmob supports and doesn’t support.

Platform

Supported Ad Types

Unsupported Ad Types

Facebook

  • Article marketplace

  • Auto Placements

  • Collaborative Ads

  • Dynamic Creative Ads

  • Explore

  • Feed

  • IG Reels (Fb ads run on Instagram mobile)

  • In-stream video

  • News feed

  • Stories Suggested Video

  • Video Feeds

  • AR ads

  • Branded Content

  • Carousels

  • Event and local ads

  • FB Reels (Reels run on FB)

  • Instant experience ads

  • Lead ads

  • Link ads

  • Messenger ads

  • Offer ads

Instagram

  • Explore Image

  • Explore Video

  • Feed Image

  • Feed Video

  • Feed Collection

  • Stories Image

  • Stories Video

  • Stories Collection

  • Instagram Reels

  • Feed Carousel

  • Stories Carousel

Snapchat

  • Commercials

  • Filter Ads

  • Image Ads

  • Snap Ads

  • Snap Ads with Attachment

  • Story Ads

  • Video Ads

  • Collection Ads

  • Lenses AR Experience

  • Lens AR Ads

X

  • Image Ads

  • Promoted Video

  • Video Ads

  • Amplified Pre-Roll Video

  • Cards

Pinterest

  • Max-Width Video Pins

  • Standard-Width Video Pins

  • Static Pins

  • Carousel Pins

  • Collection Pins

  • Idea Pins

  • Shopping Pins

LinkedIn

  • Sponsored Content

  • Sponsored Video

  • Sponsored Content (Native Ads)

  • Conversation Ads

  • Document Ads

  • Dynamic Ads

  • Message Ads

  • Sponsored Carousel

  • Text Ads

DV360*

  • YouTube

    • Bumper

    • In Feed Video

      • TrueView In-stream

      • TrueView Discovery

    • Non-Skippable In-stream

    • Display Video Source Ad

    • Masthead Ad

    • Video Performance Ad

    • Youtube Audio

    • Responsive

  • Real-time bidding (Display & Video)

    • HTML, HTML5, Images and Videos

Note: We can surface DV360 HTML, Images, and Video that originated from CM360. To enable this, the user connecting the DV360 ad account must have ad trafficking permissions and read-only access to ads, creatives, and placements on the CM360 side.

  • App Install

  • App Install with Video

  • App install banner

  • App install interstitial

  • Blank State

  • Cuecard

  • Display

  • Flipbook

  • Lightbox

  • Lightbox with video

  • Native

  • Native App Install

  • Native Display

  • Native Video

  • Panorama

  • Parallax

  • Multiple Creatives per Placement Ads in CM360*

  • Demand Gen Campaigns**

Note: We can surface DV360 HTML, Images, and Video that originated from CM360. To enable this, the user connecting the DV360 ad account must have ad trafficking permissions and read-only access to ads, creatives, and placements on the CM360 side.

** Note: Demand Gen and PMax are campaign types, not ad types. They are listed here to clarify that Vidmob does not currently support performance data for these campaign types.

Google Ads

  • App Ads

  • Image Ad

  • In-Feed

  • Outstream

  • Video Ad

  • Video Bumper Ad

  • Video Non Skippable

  • Instream Ad

  • Video Outstream Ad

  • Video Responsive Ad

  • Video Skippable

  • Instraeam ads

  • Video TrueView

  • Video TrueView Instream Ad

  • YouTube Shorts

    • Please note that due to Google's API, we are not able to filter by this ad type specifically

  • App Engagement Ad

  • Call Only Ad

  • Display Upload Ad

  • Expanded Dynamic

  • Search Ad

  • Expanded Text Ad

  • Gmail Ad

  • Hotel Ad

  • Legacy App Install Ad

  • Responsive Display Ad

  • Responsive Search Ad

  • Shopping Comparison

  • Listing Ad

  • Shopping Product Ad

  • Text Ad

  • Performance Max (PMax) Campaigns**

** Note: Demand Gen and PMax are campaign types, not ad types. They are listed here to clarify that Vidmob does not currently support performance data for these campaign types.

TikTok

  • In Feed Ads via the Auction

  • Single Video Ads

  • Spark Ads

  • Topview

  • Brand effects

  • Brand takeover

  • Branded hashtag

  • Carousel

  • Collection

  • Reserve ads

Amazon Advertising

Sponsored Ads:

  • Sponsored Brands Video

  • Sponsored Display (custom images)

DSP (Demand Side Platform):

  • Standard Static Display

  • Video Ads

    • Please note: Anything created by a Video Creative Builder is currently unsupported

Sponsored Ads:

  • Sponsored Display and Static Display

  • Sponsored Products

  • Video Ads (Streaming TV)

  • PDP

  • Amazon Store page

  • Sponsored brand images

  • Sponsored display video

DSP (Demand Side Platform):

  • HTML

  • Responsive E-commerce ads

  • Video Creative Builder

Reddit

  • Video

  • Images

  • Carousels

  • Text Ads

  • Conversation Placements

Facebook Organic

  • Organic

  • Boosted

  • Offers

  • Status

  • Reels

Instagram Organic

  • Reels

  • Stories

  • Explore

  • Carousels

    • The data represents the entire carousel but only the first image is shown

  • Boosted organic Image posts

Note: If you are interested in learning more about your organic accounts, please reach out to your VidMob team for the next steps.

Supported Platforms

Unsupported Platforms

Organic

  • Facebook

  • Instagram

  • Snapchat

  • X

  • Pinterest

  • LinkedIn

  • DV360

  • Google Ads

  • TikTok

  • Amazon Advertising

Related Articles
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