Overview
Vidmob’s Data Export feature empowers you to easily extract and analyze large volumes of creative insights from the platform. This feature will help you to meet the growing demand for seamless data integration and analysis, enhancing executive decision-making, and supporting integration with external data modeling tools like Market Mix Modeling (MMM). Your Data Lake for custom modeling and Dashboards.
Why Data Export is Beneficial
The Data Export feature addresses the need for comprehensive, automated access to creative quality scores and other metrics, enabling you to:
Incorporate Creative Data into MMM Studies: Understand the impact of creative quality on sales and other business metrics by integrating Vidmob data with your existing models.
Enhance Reporting and Analysis: Use the exported data to create customized reports, perform trend analyses, and conduct audience segmentation studies.
Customized Predictive Modeling: Using creative data to build dedicated predictive modeling combining different data attributions like sales, brand-lift and attention metrics
How to Use the Data Export Feature
Accessing the Feature
From the Home screen, select the Organization option.
From the left menu, select Data Exports menu within Data Management.
Note: This is only available for Organizational Admins
Creating Your Export
Select “Create Export”
Enter the details of the data you wish to export under “Export details”
Export Type: Creative Scoring (default - no selection needs to be made)
This export will include creative scoring criteria, criteria result, and compliance score.
Scorecard type: In-Flight Scoring (default - no selection needs to be made)
Export Name: Enter a name for your export file.
Refine Report: Refine your export by selecting the scope of data you'd like to include.
Impressions Date Range: (Returns only the ads that have impressions delivered during the range selected.)
Choose the start and end dates.
Note: Represents the period of data (e.g., Jan 15, 2023 - Jan 15, 2024).
Select Workspace(s): (Returns only the ads from accounts linked to the workspaces selected.)
Select channel(s): (Returns only the ads from the channels selected.)
Select brand(s): (Returns only the ads that are associated with ad accounts labeled with selected brands. Brands are assigned to ad accounts on the Integrations-Manage page.)
Select market(s): (Returns only the ads that are associated with ad accounts labeled with selected markets. Markets are assigned to ad accounts on the Integrations-Manage page.)
Ad Account(s) (Optional): (Returns only the ads from the ad accounts selected.)
Choose specific ad accounts if needed.
Exporting the Data
The export will be downloadable as a Zip file, which a CSV file for each channel.
Each export file includes detailed metrics such as Platform Name, Ad Account ID, Campaign Name, Media Name, Impressions, and Compliance Scores.
Export files will be queued and processed - it may take a few minutes in case of very large-scale files
Note: We’re working on an automated scheduled export option with the support of exporting to your own S3 bucket
Frequently Asked Questions (FAQs)
Question | Answer |
What types of data can I export? | Currently, you can export Creative Scoring data for In-Flight creatives. This report returns a wide range of metrics including platform name, ad account id, campaign name, media name, impressions, ad ids, creative scoring criteria, criteria results, and the compliance scores. |
How often can I export data? | Data exports can be configured as many times as you like on an ad hoc basis to meet your needs, providing daily breakdowns for granular analysis. |
Is the data export feature available to all users? | The data export feature is available to organizational admins under the Data Management section. |
How can I use the exported data? | Use the exported data with BI tools like Tableau and Looker, or integrate it into your Market Mix Modeling studies for enhanced analysis and reporting. |
Can I configure the data that I export? | Yes, you can choose from specific workspaces, channels, brands, markets, and or ad accounts to meet your specific needs. |
Can I get the my in-flight scoring data grouped by week, month, quarter? | The data is provided at the most granular level possible (creative level-by-day (impressions were served)), so you’re able to make these adjustments within the provided files. |
Why might I see a creative duplicated on the same day in my file? | Ad accounts can be linked to more than one workspace and labeled with more than one brand and/or market. To give you the most flexibility with your data, we’ll duplicate the creative entry for each unique label so you have flexibility when filtering on workspace, brand and market. |
How do I know if the creative has passed or failed the Creative Scoring criteria listed? | A value of ‘1' indicates your creative passed for the criteria. A value of '0’ means it did not pass.
|
What does “Global_” mean in front of a criteria? | In Creative Scoring, criteria is typically defined at the workspace level. Users can now set creative scoring at the organization level. In these case, the criteria applies to all workspaces in the organization regardless of the workspace criteria settings. Organization level criteria is labeled “Global_” to indicate that this criteria is applied across the entire organization and not just at the workspace level. |
Who can access the Data Export feature? | The feature is available only to the organization admin. |
What formats are available for data export? | Currently, data is exported in CSV format. |
Can I schedule exports? | This capability does not exist currently, but we are looking forward to add this in the future. |
What type of Scoring data is available? | Currently, only in-flight (ad account scorecard) data is available for download.
For more information on available criteria, please check out this Help Center article: What criteria are available for Creative Scoring? |
What future enhancements are planned for this? | We are planning additional formats for the exports (json), and also the ability to schedule exports to send files to a configured shared location (aws s3 bucket). We are also looking to add exports for creative aperture data. |