What does the Vidmob MCP do

The Vidmob MCP connector lets your AI agents and tools work with Vidmob's creative intelligence directly — checking whether creative is on-brand and ready to run, understanding what's in it, and seeing how it's performing — without exporting reports or building a separate integration.

Everything you do through the connector is tied to your organization, so an integration only ever works with the brands, workspaces, and creative that belong to you. You sign in with your own Vidmob login (password or SSO), and when you connect you choose which organization the session works in — it stays scoped to that one organization. For more on how organizations and workspaces are structured, see How do Organizations and Workspaces function?.

Submit a creative asset and get back a clear answer to "is this ready to run, and if not, where does it fall short?" You receive an overall score — a points-weighted score across the guidelines that apply to your creative, where guidelines that can't be evaluated don't count against you — along with a guideline-by-guideline breakdown of what passed, what failed, and what couldn't be evaluated. Guidelines can reflect channel best practices, your own brand standards, or both.

You can also look up the exact guidelines assigned to a workspace before you submit, so there are no surprises. And you can retrieve scores for any asset in the system — not just creative you've submitted through the connector, but also assets added to a Pre-Flight Check or ingested from your connected ad accounts in the Vidmob platform.

Learn more: How do I use Guideline Management?

See the creative attributes Vidmob's AI detects inside an asset — for example, the storytelling approach, the messaging and benefit framing, the production style, and the calls-to-action, as well as more literal detections like on-screen text, logos and brands, objects, scenes, and audio cues. Each attribute comes with where and when it appears, helping you understand all of the creative decisions made within an asset so you can explain why it performed the way it did.

Learn more: What Creative Elements can Creative Analytics identify?

Retrieve an asset's metadata — file type, dimensions, aspect ratio, duration, and a download link — along with the workspace it was ingested to and the ad account it was flighted in (if it was a live asset).

Pull live, asset-level performance for a channel over a date range: each asset's KPI value (like click-through rate or cost per thousand impressions), the impressions it delivered, and how it compares to the average across the scope you've chosen. It's the data you'd use to build a top-performer leaderboard, flag underperformers for refresh, or answer questions about creative performance in plain language.

Learn more: What KPIs can you use in Creative Analytics?

Look up the workspaces and connected ad accounts in your organization, so an integration knows what it can analyze and can focus a request on the right scope.

Learn more: How do Organizations and Workspaces function?

The next set of capabilities is focused on asset management — making it easy to discover what's in your account and get the full picture for any asset, so you can connect Vidmob data to your own systems. This is on the roadmap and still firming up, but here's what it's designed to let you do:

Questions? Contact support@vidmob.com.