Take a look at which KPIs Creative Analytics supports in this table, organized by platform and matched to a commonly used high level objective (Awareness, Consideration, and Conversion). KPIs are pulled in directly from VidMob's integration with each platform API.
Please note, the KPI list in Creative Analytics is dynamic. This means that if there is no data in an ad account for a metric, it will not show in the KPI drop down list as an available option.
To view the definition of each metric, hover over the metric name in Creative Analytics.