Every creative asset is the result of a multitude of different creative decisions, such as which color, text, scene, or human presence to include. With AI, you can easily identify what, when, and where those different creative decisions appear in an asset on a frame-by-frame basis. To learn more about how VidMob Creative Analytics categorizes and labels these creative decisions, or what we call creative elements, see the table below.
VidMob's Creative Element
Identifies thousands of objects, people, scenes & activities in images and videos. We can use these elements to understand the key visuals that contribute to creative performance
Gaze & Emotion
Can easily detect when faces appear and get attributes such as gender, gaze direction & emotions. We can use this to help inform the optimal way to include human presence in creative.
We process all text detected in your creative and identify the word or line that is used most frequently in your creative and is likely to be the emphasis message that caught viewers' attention. You can use this to optimize the messaging in your creative and ensure your key message or CTA is clearly highlighted.
We are able to confidently detect popular product logos in your creatives. This unlocks the ability to understand how a brand's logo contributes to performance.
The color model detects the most dominant colors, temperature, vibrancy, contrast & text contrast across each frame. This can help our clients understand the optimal way to incorporate color to boost performance.
For more information on Color Creative Elements, check out this help center article.
We recognize thousands of celebrities across a wide range of categories. When using well-known celebrities in creative, this can help you identify which talent is most impactful to your creative performance.
Color Creative Elements
Example Use Case
Saturation is measured by the color intensity and vibrancy of colors found in your creative. High color saturation signifies more vibrant colors, while low color saturation signifies muted colors in your creative.
Color temperature is identified in your creative on a scale from warm to cool. “Warm” is defined by the intensity of red tones and “cool” is defined by the intensity of blue tones.
Color contrast is defined by the difference in tones, and is categorized by high, medium and low in your creative. High color contrast means you are using colors of varying tones, where low color contrast means your color tones are similar.
Text Color Contrast
Text color contrast is defined by how the tone of text letters compare to their background in your creative. Text with high contrast has letters that stand out in tone against the background, and text with low contrast has a similar tone to the background.
The dominant color identifies the color that appears most prominently across your creative.