Campaign Manager provides a centralized, cross-channel view of campaign performance across all supported channels for your connected ad accounts.

With Campaign Manager, you can:

Campaign Manager is designed to help teams evaluate performance holistically across the media mix and move from analysis to action more efficiently. Whether you're managing in-flight optimizations, reviewing creative effectiveness, or sharing performance insights with stakeholders, Campaign Manager provides a centralized hub to support better decision-making.

Select Campaign Manager from the left-hand navigation.

When you open Campaign Manager, default filters are applied to load relevant data automatically.

You can adjust the Date Range, Scope, Filters, and Guidelines to refine or narrow the data shown based on your analysis needs.

Select the timeframe for your analysis.

You can adjust the range to review recent performance or analyze historical trends.

You can report on historical performance data going back up to 13 months from the date the account was connected to the platform.

Note: For Amazon, the available date range is between 60 and 90 days.

Define the set of data you want to analyze.
Begin by selecting the relevant workspaces and channels in the Scope tab.
​

Then, to refine your report even further, you can add additional scopes such as brands, markets, and ad accounts. The available ad accounts adjust dynamically based on your brand or market selection, ensuring only relevant data appears.

Setting up your report with the right data is a crucial step in analyzing creative performance.

To make your reports more specific, you can use filters in the Filters tab based on different aspects of your campaigns, such as:

Note: Filtering by HTML ad type is currently only available for DV360.

Campaign Manager loads with a set of default KPIs for each channel so you can begin analyzing performance immediately.

You can use the KPI selector to customize which KPIs appear in the table based on your goals.

Updating the selected KPIs will also update the top-line metric cards and Smart Recommendations, which re-evaluate based on the selected metrics.
​

Some KPIs are not available at certain reporting levels due to platform limitations. For example, ad types such as Dynamic Creative Optimization have limited View Through Rate metrics on Meta.

See Why might my report be missing data in Creative Analytics?

At the top of Campaign Manager, you'll see channel tabs based on the channels selected in the Scope tab.

You will see:

Switching tabs updates the entire view, including:

The All Channels tab provides a consolidated view across all selected channels when your scope includes multiple channels.
​

When this tab is active:

Use this view to:

Each channel tab displays data specific to that platform.
​

When viewing a single channel:

Use this view to:

Campaign Manager allows you to analyze performance at different levels depending on the type of action you want to take.

Campaign
Reallocate budget, adjust targeting strategy, or pause/scale entire campaigns.

Ad Group (if supported)
Refine placements or bidding within a campaign.

Ads + Assets
Pause or scale specific ads, refresh creative, or optimize individual assets.

Different channels may support different levels of reporting. If a level isn't supported for a selected channel, that tab won't appear.

The Ads + Assets tab gives you the most granular view of performance.

This is especially useful when working with multi-asset ad types, where:

In these cases:

You can expand or collapse rows to analyze assets individually.

If an ad contains only one asset, it appears as a single row.

You can also create custom groups of assets to compare creative concepts side-by-side.
​

This structure allows you to evaluate both:

Campaign Manager includes tools to help you efficiently navigate and analyze large datasets.

You can:

Use the Edit columns button to customize which columns are visible, including columns hidden by default such as Format and Duration.

Campaign Manager includes AI-powered Smart Recommendations that act as a dynamic filter on the table, helping you quickly identify where action may be needed and what type of action is recommended.

When applied, a Smart Recommendation filters the table to show only the campaigns, ad groups, or ads and assets that meet the selected criteria.

Filters rows where most selected KPIs are performing better than average.

Use this to identify opportunities to scale budget or replicate strong creative patterns.

Filters rows where most selected KPIs are performing worse than average.

Use this to reduce wasted spend by pausing low performers or reallocating budget away from these placements.

Filters rows with low Scores and at least one underperforming KPI.

Use this to identify creative that may require revision or refresh.