The Overview page is your landing page in Vidmob — a single, cross-widget view of how your creative and media are performing right now, plus an AI-generated daily briefing that tells you what to look at first.

With the Overview page, you can:

The Overview page is designed to be the first stop in your day — it tells you what's working, what's at risk, and where to go next, rather than requiring you to build a report to find out.

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Select Home from the left-hand navigation. The Overview tab is selected by default; a Dashboards tab sits alongside it for your saved custom dashboards.
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When you open the Overview page, default filters are applied to load relevant data automatically (by default, all accounts, all channels, and a rolling date range).

You can adjust scope using the filter bar at the top of the page:

Most widgets on the page inherit these top-level filters, which are shown in each widget's subtitle (e.g., "All accounts · All channels · Last 12 months"). A few widgets - Top Creative, Creative Drivers, and Creative Decay - have their own local channel switcher and a Min. impressions filter, so you can pivot those specific views to a single channel without changing scope for the rest of the page.

A note on scoring tiers: several widgets below group creative into High/Mid (or Medium)/Low tiers. These tiers are always based on your organization's own configured scoring thresholds, set by your admin - they are not fixed platform values. The numeric cutoffs shown in this guide are just an example from one workspace; your org's actual cutoffs may be different. Check with your admin or the Guidelines section to see your org's current thresholds.

At the top of the Overview page, Maddie (Vidmob AI) generates a short daily briefing based on your current scope. It's made up of:

Because the briefing is generated from your current scope, it updates when you change Brand, Market, Channel, Ad Account, or Range.

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You can get a grounded answer from Maddie in two ways, both from the same input field under the greeting:

Either way, your question and Maddie's answer open in the Maddie panel on the right side of the screen (the same panel described below). While Maddie works, you'll see short status updates (e.g., "Retrieving data...") - this reflects Maddie pulling your live, current data rather than reusing the numbers already shown in the briefing above, so its answer may occasionally update on a number you already saw (for example, if something changed since the briefing last ran).

Answers include specific figures and named channels/assets where the data supports it, plus a natural follow-up question you can tap to keep digging.

Click Ask Maddie in the top-right corner of the page to open the same Maddie panel at any time - not just from the daily briefing. This is your general-purpose access point to Maddie AI, useful for asking a fresh question unrelated to the current briefing.

When opened fresh, the panel offers its own starter prompts to help you get going (e.g., "Give me an insight from this report," "Summarize key takeaways and recommendations," "Create a new report," "Take me to my dashboard").

Four icons sit at the top of the panel:

At the bottom of the panel, Share current tab lets you share the page you're currently viewing as context for your question.

Shows how your media spend is distributed across creative scoring tiers. Tiers are based on your organization's own configured scoring thresholds (see note above):

Use "See spend breakdown" to dig into the full distribution.

Classifies your in-flight campaigns by comparing their KPIs to your scope average:

Use "Manage campaigns" to open the full campaign list.

Shows how well your live (in-flight) creative meets your organization's guidelines. The overall score is the share of guideline criteria your scored assets meet, across all measured assets. The bar groups assets into the same org-configured tiers used across the platform (see note above):

Use "Review in-flight scores" to see the underlying assets.

Your best-performing assets, ranked against the scope average.

Use the Min. impressions filter to exclude low-volume assets from the ranking.

"See Creative Leaderboard" and "See all assets" link out to fuller asset views.

Surfaces the specific creative elements (messaging, branding, objects, etc.) that are statistically associated with better or worse performance across your scored assets:

Use the channel switcher and Min. impressions filter to focus this on a specific channel or exclude low-volume assets. "See more creative drivers" opens the full list.

Identifies creative that has passed its performance peak and is still declining.

How decay is measured: each asset's primary KPI is tracked as a percentage of its own in-market peak. An asset is considered "decaying" once it has fallen roughly 15% or more below that peak and continues declining week over week. The widget surfaces each asset's decay depth (how far it's dropped from peak) and decay rate (how much it's losing per week). Assets are ranked by spend on decayed creative - spend multiplied by decay depth - so the assets costing you the most while underperforming rise to the top.

The summary row shows:

Use the channel switcher and Min. impressions filter to focus the list. "View more low performing creative" opens the fuller list.

Shows your average guideline adherence per channel. The score includes all scored assets in your scope - both pre-flight and in-flight, where available. If your workspace doesn't have any ad accounts connected, this reflects only pre-flight scoring.

Each channel tab is color-coded using the same org-configured thresholds used elsewhere on the page (see note above):

Use "See scoring report" for the full breakdown by channel over time.

Tracks how many assets are being scored, pre-flight vs. in-flight, compared to the prior period.

Use "Score more creative" to go score additional assets.

The ••• menu at the top of the page (next to Copy link) gives you two lightweight ways to share the Overview page as-is: Download PDF captures a snapshot of the current view, and Print sends it to your printer or a print-to-PDF destination. Set default view (also in that menu) saves your current filter selections so they load next time you open Home. These reflect only what’s currently on screen - they aren’t a data export.

If you need the underlying raw data behind these widgets - for deeper analysis, BI tools, or joining with other datasets - use Vidmob’s separate Data Export feature instead. That’s a different org-admin-only tool (Organization icon > View all settings > Data Exports under Data Management) that exports Creative Scoring, Creative Elements, or Creative Analytics as CSV files in a ZIP archive, with a metadata file explaining each field. It’s a heavier, more complete export than anything available directly from the Overview page - reach for it when a screenshot or PDF of a widget isn’t enough.