Platform Updates
New Home Page
Value: Your Vidmob homepage now gives you an instant, personalized snapshot of what's happening across your account, plus a fast way to get answers to your data questions, right when you log in.
Impact: The redesigned Home page opens with a daily briefing that highlights the most important thing happening in your account, along with color-coded findings on what's working, what's drifting, and what needs attention. You can also ask a question directly and get a data-backed answer pulled from your live account. Below that, eight widgets bring together your most important metrics in one place, including spend by scoring tier, campaign performance, creative scoring, top-performing creative, creative decay, and channel scoring. A scope bar at the top lets you filter everything by brand, market, channel, ad account, and date range, and every widget links directly into its full report for a deeper look.
Users: All Vidmob users, especially teams that check account performance daily or use Vidmob for stakeholder reviews.
How to use it: The new Home page is now your default landing page when you log in to Vidmob — no setup required. Use the scope bar to filter the view, and click into any widget to explore the full report behind it.
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Reporting Updates
Campaign Manager
Value: See performance across all your channels, campaigns, and assets in one unified view, without stitching together separate reports.
Impact: Campaign Manager gives media and creative teams a single, cross-channel reporting surface that spans campaign, ad, and asset-level performance, including live ad delivery status. It supports multiple KPIs at once, so you can evaluate primary and secondary measures side by side instead of building separate views for each channel. This makes it easier to compare performance consistently and quickly identify which assets to pause, optimize, or scale.
Users: Media and creative teams managing performance across multiple channels.
How to use it: Campaign Manager is live now in your Vidmob platform. The first time you visit, a short in-app product tour will walk you through the new views.
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Scoring Updates
Prominence
Value: More accurate creative scoring and more reliable reporting, with no extra work on your end.
Impact: Prominence measures how visually prominent a creative element is, and is now available across all Vidmob customer organizations. Beyond scoring visual prominence, Prominence also helps verify and correct tags the system identifies as inaccurate, improving the accuracy of the underlying data that powers your reporting.
Users: All customers using Creative Scoring.
How to use it: Prominence now runs automatically as part of Creative Scoring for every organization. You don't need to turn anything on to start benefiting from it.
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