Analytics Updates
Floodlight Activities as KPIs in Performance Reports
Value: Analyze conversion and revenue outcomes tied to Floodlight activities directly within performance-related reports.
Impact: Floodlight activity metrics are now available as selectable KPIs across performance-related reports, making it easier for teams to evaluate the outcomes that matter most, such as purchases, sign-ups, or other advertiser-defined conversion events. For each Floodlight activity, users can analyze Total Conversions, Post-Click Conversions, Post-View Conversions, CM360 Post-Click Revenue, and CM360 Post-View Revenue. This helps teams better understand which campaigns, assets, and creative attributes are driving success or underperformance.
Because DV360 provides Floodlight data at the line-item level rather than the ad or asset level, Vidmob estimates more granular values by distributing line-item totals proportionally based on impressions. This allows teams to use Floodlight metrics throughout reporting while keeping the data actionable for creative analysis. Floodlight KPIs are not available in Executive Dashboards at initial release.
Users: Analytics Users, Media Teams, Performance Marketers
How to use it: Open any performance-related report and select KPIs from the KPI dropdown. Floodlight metrics can be searched by typing “Floodlight” if you are unsure of the specific activity name. Once selected, these KPIs can be analyzed just like other performance metrics in the report.
Platform Updates
Influencer Intelligence
Value: Understand what drives creator performance, identify boosting opportunities, and turn performance learnings into stronger campaign briefs.
Impact: Influencer Intelligence is a new add-on capability designed to help customers decode creator performance and connect influencer outcomes to creative strategy. Users can identify outperforming, stable, and underperforming content, surface the creative attributes associated with stronger results, compare creator and channel performance, and drill into detailed creative signals across brands, markets, and creators. The experience also includes a Brief Generator, allowing teams to instantly generate or enhance creator briefs using real performance data and creative insights. Together, these capabilities help make influencer performance more measurable, explainable, and actionable.
At launch, Influencer Intelligence supports video content only and works from client-provided CSV uploads, meaning output quality depends on the quality and mapping of the uploaded data. It is available as an add-on product and must be enabled at the organization level.
Users: Influencer Marketers, Brand Teams, Creative Strategists
How to use it: Create an Influencer Intelligence report by uploading a CSV file, mapping the required fields such as post URL and at least one KPI, and submitting the report for processing. Once complete, use the report to review creator and content trends, analyze creative drivers, compare creators, and generate or enhance creator briefs based on the report findings.
Relevant Help Center Articles: