Value: A complete, deduplicated view of conversions across your DV360 campaigns, in whichever format fits your report.

Impact: Three new DV360 conversion KPIs are now available, each offered as both a rate and a raw count: Total Conversions (Display + YouTube), Total Conversions, and YouTube Conversions (Many-Per-View). Rate versions make it easier to compare creative fairly in reports like Element Impact, while raw count versions support reports that need absolute volume.

Users: Customers running DV360 campaigns.

How to use it: These KPIs are now selectable anywhere DV360 KPIs appear, including Element Impact and Campaign Manager.

Value: Set up your brand once, and use it everywhere, instead of re-entering the same brand details in every workspace.

Impact: Brand management has been centralized into a single experience in Account & Channel Settings (ACS). A Brand is now a reusable entity that holds all of your Brand Identifiers, and you assign it to workspaces and ad accounts rather than configuring identifiers separately in each one. This gives Scoring and reporting a single, consistent source of truth for what counts as your brand.

Users: Account admins and org owners managing brand setup across multiple workspaces or ad accounts.

How to use it: In ACS, assign a Brand to each ad account from the Manage Integrations page and to each workspace from the Workspaces page. Configure identifiers, such as your canonical name, common variants, abbreviations, and legal name, from the Brands page.

Relevant Help Center Articles:

How do I set up a Brand?