Analytics Updates
Branded Impressions Report
Value: Understand how much of your media investment is actually delivering brand exposure before viewers drop off.
Impact: The new Branded Impressions Report helps quantify the percentage of impressions where your logo is visible, giving you a clearer view into how much of your spend is driving actual brand exposure. It also helps surface cases where branding appears too late to make an impact, allowing teams to identify wasted spend, improve recall, and uncover opportunities for stronger campaign efficiency through earlier branding.
Users: Analytics Users, Brand Marketers, Media Teams
How to use it: Access the Branded Impressions Report from the Create Report modal and define your data scope. Review the topline metrics to understand the split between branded and unbranded impressions, along with associated spend. From there, drill into campaign-level results and then into specific assets to identify creatives where branding is introduced too late and may need optimization.
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Scoring Updates
DV360 & Google Ads Best Practices Update
Value: Expand your Google Ads and DV360 guideline library with additional channel-specific best practices.
Impact: We’ve added new best practices for Google Ads and DV360 to help users evaluate creative against more current platform guidance. For Google Ads, new best practices include Humanize the Story, which evaluates whether human presence appears in the first 5 seconds, and Focused Messaging, which evaluates whether text stays within a maximum of 10 words per frame. For DV360, we’ve added a Human Presence best practice to evaluate whether human presence appears in the first 5 seconds of video. These additions give teams more flexibility and precision when building scoring guidelines.
Users: Scoring Users
How to use it: Navigate to View Best Practices to review the newly available best practices and add them to your guidelines.
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Platform Updates
Advanced Filters in Dashboard Widgets
Value: Build more detailed, campaign-focused dashboards with more granular filtering directly inside widgets.
Impact: Dashboard widgets now support advanced filters, including Campaign IDs, Campaign Objectives, Ad IDs, Guideline Groups, Guideline Consideration, and Creative Impressions. Widgets now also include new Scope and Filters tabs, matching the Reports experience, and applicable widgets include a Guidelines tab to refine by Guideline Groups and guideline consideration. This creates a more consistent workflow between Dashboards and Reports while giving users more control over how dashboard data is scoped and segmented.
Users: Dashboard Users, Analytics Users, Scoring Users
How to use it: Open any widget to access the new Scope and Filters tabs. Use Scope to define higher-level dimensions like workspace, channel, brand, or market, and use Filters to refine by campaign- and ad-level criteria. In applicable widgets, use the Guidelines tab to filter by Guideline Groups or mandatory versus optional guidelines. Click Apply to update the widget and Save or Update to persist your settings on the dashboard.
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