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August 2025 Product Update

We recently released a series of new updates to our product lineup, aimed at enhancing your experience and maximizing creative potential.

Sam Schlessel avatar
Written by Sam Schlessel
Updated yesterday

In this article, we'll delve into the latest features and improvements, empowering you to make the most out of VidMob's innovative tools.

Scoring Updates


Evaluate Amazon DSP creatives directly in Creative Scoring

  • Value: Expand your creative evaluation to include Amazon DSP formats, ensuring alignment with platform-specific requirements for programmatic campaigns.

  • Impact: Test both pre-flight and in-flight Amazon DSP creatives for compliance against DSP creative guidelines. This update helps brands maintain consistency and quality across all Amazon media types.

  • Users: Scoring Users

  • How to use it: Upload your Amazon DSP creatives into Creative Scoring as usual. The platform will automatically recognize and evaluate them using DSP-specific criteria.

Relevant Help Center Articles:

Use Criteria Groups across the Adobe Plugin and Data Exports

  • Value: Apply your custom Criteria Groups within the Adobe Plugin and off-platform analysis to streamline how your creative is scored and segmented across workflows.

  • Impact: Get more relevant and targeted scoring inside the Plugin by focusing only on applicable criteria. In data exports, Criteria Groups maintain their structure, enabling flexible segmentation for modeling and analysis.

  • Users: Creative teams

  • How to use it: In the Adobe Plugin, Criteria Groups automatically filter which criteria are applied to your assets.In scoring data exports, your groupings will carry through for external use (e.g., MMM analysis).

Analytics Updates


Segment DV360 performance by ad type and buying method

  • Value: Unlock more granular insights by filtering DV360 campaigns by ad type and line item type, with complete support for both YouTube and non-YouTube formats.

  • Impact: Pulling directly from DV360’s ad group ads API, this update improves segmentation accuracy and aligns filters across Scoring and Analytics. You can now analyze performance by specific buying methods like TrueView, YouTube & partners, and real-time bidding.

  • Users: Analytics Users

  • How to use it: In your Analytics dashboard, use the Ad Type, Line Item Type, and Insertion Order filters to segment DV360 performance. These filters are also available in Scoring for consistent views.

Relevant Help Center Articles:

Platform Updates


Explore creative strategy with new Aperture Element Types

  • Value: Creative Aperture now includes new tags across tone, storytelling, production, and messaging, enabling deeper insights into the strategic elements of your creative.

  • Impact: Whether human- or AI-generated, insights are faster and more precise thanks to improved tagging coverage. You can uncover which narrative or tonal elements are driving impact across your campaigns.

  • Users: Strategy, Creative, and Analytics Teams

  • How to use it: View new Element Types in both Scoring and Analytics reports. Tags are applied automatically when assets are uploaded or scored — no manual setup required.

Relevant Help Center Articles:

Get a high-level view with Executive Dashboard v1

  • Value: Access topline performance across Scoring and Analytics in a single customizable dashboard.

  • Impact: Monitor cross-campaign KPIs, configure widgets to match your team’s priorities, and surface trends quickly for faster decision making.

  • Users: Brand, Media, and Strategy Leads

  • How to use it: Open the Executive Dashboard from your Analytics tab. Use the widget editor to select key metrics, organize layout, and track performance across teams and brands.

Share dashboards securely across your organization

  • Value: Share dashboards with your team while maintaining access control and data security.

  • Impact: Drive alignment across teams by giving everyone visibility into shared performance dashboards. Permissions are automatically applied at the widget level to ensure secure access.

  • Users: All users with dashboard access

  • How to use it: Click Share in the top-right corner of any dashboard. Recipients will only see widgets they have permission to view.

Relevant Help Center Articles:


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