In this article, we'll delve into the latest features and improvements, empowering you to make the most out of VidMob's innovative tools.
Scoring Updates
Improved visibility with detailed Scorecard view
Value: Enhance report analysis by creating scorecards as a report type, enabling seamless navigation from the Adherence report to view underlying assets and scores. This improvement simplifies the assessment of compliance across different criteria.
Impact: Streamline the evaluation process by applying filters to refine scorecard views for quick analysis, helping teams identify key insights faster.
Users: Scoring Users
How to use it: Access the scorecard feature by selecting it as a report type in your dashboard. Utilize filtering options to focus on specific criteria and view individual asset compliance across channels for a detailed analysis.
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Analytics Updates
Reinforcement Learning Human Feedback on tag data
Value: Improve tag accuracy and data quality by allowing users to flag incorrect creative tags directly in the interface. This enhancement ensures that tags accurately represent creative content.
Impact: Empowers users with greater control over data integrity by integrating flagged data into a structured database, enabling effective monitoring and correction of inaccuracies.
Users: Analytic Users
How to use it: While viewing creative tags, use the flagging option to report inaccuracies. Flagged data will be processed and integrated into the system for review and correction.
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Democratize and increase actionability of insights
Value: Simplify insight discovery with dynamic filtering, metadata tagging, and contextual details, helping users find relevant insights quickly.
Impact: Enhances collaboration by allowing seamless sharing across teams with clear permissions, structured visibility, and workspace-based access.
Users: Analytic users
How to use it: Apply dynamic filters and metadata tags in the insights section to refine search results. Share insights directly with teams by managing visibility and access permissions.
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Studio Updates
Improve creative production across the Adobe apps
Value: Expand Vidmob's plugin capabilities to support Adobe Photoshop, enabling a more integrated workflow for creative production.
Impact: Enhance efficiency in creative production by allowing users to score assets (pre-flight), view project briefs with attached insights, upload drafts, and more directly within Adobe Photoshop.
Users: Creative Teams, Designers
How to use it: Install the Vidmob plugin for Adobe Photoshop, access project briefs, and score assets directly from the plugin to streamline your creative workflow.
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Platform Updates
Vidmob’s structured framework for deeper creative analysis
Value: Provide a comprehensive framework to break down creative decisions into three key layers: Strategic Expression, Creative Approach, and Creative Components.
Impact: Enhance the understanding of creative effectiveness by analyzing messaging intent, storytelling methods, and the building blocks of ads.
Users: Analytic Users
How to use it: Apply the structured framework in your analysis process to categorize creative elements effectively and gain deeper insights into campaign performance.
Gain insight into the strategic aspects of creative
Value: Enable a deeper understanding of how brands communicate value by classifying creative messaging into functional, emotional, promotional, educational, and pricing benefits.
Impact: Improve the effectiveness of creative strategies by identifying the most impactful messaging benefits and calls-to-action (CTAs) based on engagement and conversion metrics.
Users: Analytic Users
How to use it: Use the insights dashboard to classify messaging benefits and assess the effectiveness of CTAs. Leverage these insights to refine creative strategies and improve campaign performance.