In this article, we'll delve into the latest features and improvements, empowering you to make the most out of VidMob's innovative tools.

Scoring Updates

Transparent Messaging Around Score Availability

Value: We’ve updated how we communicate missing scores to be more specific and transparent — so you know what’s going on and what to do next.
Impact: Instead of the generic “Not Available” label, you’ll now see detailed messaging that explains why a score is missing. This helps differentiate between expected gaps (like missing a brand identifier when scoring against a branding criterion) and actual issues (like missing tags).
Users: Scoring Users
How to use it: Hover over a “missing score” message to see whether it’s due to expected behavior or something that needs your attention, like updating metadata.

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Value: We’ve refreshed our best practice criteria across all supported channels to reflect the most up-to-date partner guidance.
Impact: You’ll now see more transparency around when a criterion is promoted to or demoted from best practices. This helps you stay aligned with evolving platform standards.
Users: Scoring Users
How to use it: Review your adherence breakdown in Scoring to see where changes have been made and what’s currently flagged as a best practice.

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Value: New filters make it easier to focus on creatives that fall below performance thresholds — whether live or about to launch.
Impact: You can now filter In-flight and Pre-flight Checks by adherence score (e.g., below 70%) to easily find assets that may need attention
Users: Scoring Users
How to use it: In your Checks view, use the new creative adherence filter to set a score threshold and isolate assets that fall below your benchmark

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Value: We’ve added a new left-side folder panel so you can keep insights organized by client, theme, or use case — without impacting team permissions. The left-side navigation has starred, drafted, and specific folders,
Impact: Create, nest, and manage folders easily. Folder counts and breadcrumb navigation make it simple to locate and access your insights — even across large teams.
Users: Analytic Users
How to use it: In the Insights Library, use the new side panel to create and organize folders. Use folder counts to quickly spot what’s inside.

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Value: Our updated create flow helps you move from raw data to story faster — with formatting tools and flexible content options.
Impact: Choose the exact KPIs and creative elements to inform your findings. Bold key points, attach creative examples, and build out recommendations — all without leaving the report view.
Users: Analytic users
How to use it: Click “Create Insight” in the Library and begin drafting directly in the editor. Use the toolbar to organize content, add visuals, and polish for delivery.

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Value: You can now share Creative Manager views with filters saved — so everyone sees exactly what you intended.
Impact: Generate direct links that preserve your applied filters, creative sets, and view mode — making it easier to highlight wins, trends, or creative themes without screenshots or re-filtering.
Users: Analytic users
How to use it: Apply filters in Creative Manager, then use the share icon to copy a direct link to your saved view.

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Value: We’ve optimized how ad accounts are linked and billed — giving you more visibility and cost efficiency.
Impact: Now, only ad accounts actively linked to a workspace are included in billing. This prevents low-priority accounts from consuming resources or impacting subscriptions.
Users: Organization & Workspace Admins
How to use it: Review linked accounts in your workspace settings to ensure only the necessary accounts are active. Unlinked accounts won’t impact billing or access.

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