Below is the list of VidMob's Creative Scoring general criteria. If you have any questions, please use the Chat feature in the bottom right corner of acs.vidmob.com or email support@vidmob.com to reach Customer Support.

Critiera Name

Critiera Descritpion

Text shown in the first {x} seconds overlaps with voice

Indicates if text appears on-screen in the first {x} seconds, at the same time as narration.

Brand name or logo shown in first {x} seconds

Confirms if, based on this account’s settings, the brand name or logo is shown in the first {x} seconds.

Brand name or logo shown

Indicates if the brand name or logo is shown.

At least {x}% shows brand name or logo

Indicates if the brand name or logo appears at least {x}% of the time.

Includes strong call to action

Indicates if a written call to action (EN only) is included.

Fits aspect ratio {x}.

Confirms if the aspect ratio matches your selection.

Includes human presence in first {x} seconds

Indicates if people are featured in the first {x} seconds.

Includes human presence

Indicates if at least one person is featured at any point.

At least {x}% of the video shows text

Indicates if text is shown at least % of the time.

Maximum {​​x} words per frame

Confirms if the number of words shown on each frame conforms to the limits set for this account.

Communicates positive emotion in first {x} seconds

Indicates if the facial expression(s) shown within the first {x} seconds communicate(s) positive emotions.

Communicates positive emotion

Indicates if the facial expression(s) shown at any point communicate(s) positive emotions.

Includes on-screen text

Indicates if more than 2% of the screen includes subtitles or text overlay.

Text shown overlaps with voice

Indicates if text appears on-screen at the same time as narration.

Video length within range: ({x - y} seconds)

Confirms if the video length matches the range set for these criteria.

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