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Creative Scoring Frequently Asked Questions
Creative Scoring Frequently Asked Questions

Learn what are the most frequently asked questions and doubts about Creative Scoring

Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

Introducing Creative Scoring



Which Browsers are supported by the Creative Scoring?

The supported browsers are Google Chrome and Microsoft Edge.

What is the difference between Creative Scoring and Creative Analytics?

Creative Scoring: Understand how well your brand’s creatives adhere to foundational platform best practices. This helps you determine your creative fit for the platform channel and your brand's best practices.

Creative Analytics: Uncover your brand's custom creative insights and best practices, based on media performance data. This helps you determine your creative fit for your specific audience.

What is the difference between in-flight and pre-flight scoring?

In-flight batches score live creative against digital platform best practices.

Pre-flight batches score creative before it goes live against these same best practices. Pre-flight scoring should be prioritized to ensure you are running the best-built creative.

Is media performance considered when evaluating assets with the Creative Scoring solution?

No, Creative Scoring does not take media performance into consideration, especially when evaluating pre-flight batches that haven’t gone live yet.

Creative Scoring is only evaluating how well each asset meets the baseline best practices for each platform and your specific brand.

How should a report be named?

We recommend naming your report so that it is easily discoverable, for example “Brand_Market_Campaign_Date” or “NEU_NA_Holiday_2021”.

How long does it take for me to see score results?

Please allow up to 24 hours for results to process.

What types of files can I upload to Creative Scoring?

Supported file types in Creative Scoring:

  • MP4 or MOV (Video);

    • Video codecs: H.264

    • Warning: just because something ends in .mp4 or .mov does not mean it was encoded using the H.264 codec. If it wasn't encoded using the H.264 codec, it will fail.

    • Must be larger than 80 pixels by 80 pixels

    • Must be less than 225MB

    • Must be less than 5 minutes long

  • .gif (GIF)

  • PNG, JPG (Static);

    • Size: 5MB

    • Must be larger than 80 pixels by 80 pixels

Files format also needs to be RGB.

How many assets can I upload at one time?

There is no limit to the number of assets you can upload.

How can I share my results with my team?

There is an option to export a CSV file in both the Reports page and the Individual Creative View.

Creative Scoring Criteria



Are there specific criteria for each brand or market?

No, criteria in Creative Scoring are general best practices for each platform. To learn more about custom best practices specific to your brand and/or market, connect with your regional VidMob representative to learn more about VidMob’s Creative Analytics solution.

Can Creative Scoring analyze both static and video concepts?

Yes, Creative Scoring can analyze static and video media if they are submitted in the following file formats: .mp4, .mov, .gif, .jpg, or .png. Example file formats not supported include: .pdf, .psd, .ai.

Are static and video concepts scored against the same criteria?

Static and video assets can be scored within the same batch. The criteria featured will be the same, however criteria focused on ad duration and detection of built for sound off/on will not be relevant to static assets.

For all other criteria, the rule will apply to both static and video assets.

Any timestamp included in the rule will not be relevant to detecting a pass for a static creative.

What should I do if I think my asset was scored inaccurately?

This can happen from time to time -- if you would like your asset to be looked at and potentially rescored, please hit the "Feedback Flag" which will be on the right side of your screen when you are viewing the media.

Our team will then review it and reach out to you with an update.

Can I score influencer content?

Regardless of content type, marketers can score any video or static ad as long as it is an ad format we support. As will all other content, any influencer content will be scored against the criteria your team has set up - which may or may not be specific to your relevant social channel.

See the answer to ‘Can Creative Scoring analyze both static and video concepts?’ for a list of all recognizable file formats.

Can I score e-commerce content?

Regardless of content type, marketers can score any video or static ad as long as it is an ad format we support. As will all other content, any e-commerce content will be scored against the criteria your team has set up - which may or may not be specific to your relevant e-commerce channel. Creative Scoring criteria are primarily focused on paid social best practices.

See the answer to ‘Can Creative Scoring analyze both static and video concepts?’ for a list of all recognizable file formats.

What is VidMob’s process to ensure they have the most recent best practices and are keeping them up-to-date as criteria?

VidMob solicits input through our partnerships team every 6 months to understand the latest and greatest best practices per channel.

That said, some channel best practices are subjective and aren't able to be efficiently measured using our current AI capabilities.

If you are interested in more bespoke best practices, please reach out to your VidMob rep to discuss the option of building custom criteria specifically for your brand.

What is the maximum duration of a video?

Generally, the max duration for a creative uploaded to Scoring is 5 minutes.

Please note: Larger or higher-resolution videos may require a shorter duration to successfully obtain scores for Dynamic Start and Pace Quickly.

To determine if your video can be processed within these parameters, we have a simple formula:

(Duration in seconds) * (FPS) * (Height) * (Width) * (Channels, typically 3 for RGB) < 16GB

For example, a 1-minute video at 30 FPS with a resolution of 1920x1080 would be fully supported. However, a 5-minute video at the same frame rate and resolution would exceed our memory capacity and would not be compatible.

If the video is too long, it will be scored as "Not Run".

What is the difference between "Not Available" and "Not Run"

"Not Available" can occur in various cases: when media has undergone scoring functions but no score is produced (e.g., for time-limited criteria), when scoring is interrupted due to an error, or when media is incompatible with the criteria applicability type

"Not Run" encompasses various scenarios: it could indicate that media processing hasn't occurred, such as when viewing an older report with new criteria, or when the media is incompatible for processing, like Dynamic Start for Images.

When to Set Organization-Level Criteria & It's Impact

Uniform Compliance Across Workspaces: Set organization-level criteria when you want all workspaces within your organization to adhere to the same standards. You can specify these criteria as either mandatory or optional, depending on your needs.

Application to New Scorecards: Adding organization-level criteria will automatically apply these to all applicable pre-flight and in-flight scorecards moving forward.

Updating Historical Scorecards: Historical pre-flight and in-flight scorecards can be updated to include new organization-level criteria. To do this, you can navigate to the scorecard and select "Update Score."

Avoiding Duplication: Organization-level criteria will not be duplicated across workspaces if it already exists.

Promoting Existing Criteria: Existing criteria can be promoted to organization-level criteria to ensure consistency across the organization.

Removal Implications: Removing organization-level criteria will remove it from all pre-existing scorecards and reports, ensuring that outdated criteria are not applied.

These guidelines will help you effectively manage criteria at the organization level, ensuring consistency and compliance across all workspaces.

Creative Scoring Scorecards



Why don’t I see any creative on my ad account scorecards?

If you’re unable to see any creative on your ad account scorecards, it’s likely because there are no media impressions within the default date range. By default, the date range is set to the last 3 months. If there have been no media impressions during this period, the creatives will not be displayed.

How can I see the media on my ad account scorecards?

To view the media, try selecting a wider date range. This will include media impressions from a broader period, allowing you to see the creatives associated with your ad account.

Why is the default date range set to the last 3 months?

The default date range of the last 3 months is set to provide a recent snapshot of your ad account's performance. However, if there hasn't been any activity during this time, you may need to adjust the date range to see past media impressions.

How do I change the date range on my ad account scorecards?

You can change the date range by navigating to the date range selector on your ad account scorecard and choosing a different period. This should allow you to view media impressions and the corresponding creatives.

Integrating Creative Scoring Within Your Workflow



At what point in the creative process should assets be submitted for Creative Scoring?

We recommend scoring assets twice during the production process.

The first time is after an early draft, on a parallel path to internal review. This way, your feedback and the Creative Scoring results can be shared together as holistic feedback.

The second time is when the asset is final, but right before it goes to legal or set live.

Social Platforms



What platforms are included?

All the major social platforms, including Facebook, Instagram, YouTube (DV360 and Google Ads), Pinterest, Twitter, TikTok, LinkedIn, Snapchat, Reddit and Amazon.

Is Creative Scoring set up to score for other digital channels outside of social (like HTML5 files for Programmatic)?

No, Creative Scoring is currently only designed to analyze your content for social best practices. However, any programmatic asset can be included in a batch if it’s submitted in a file format that is accepted by the Creative Scoring (.mp4, .mov, .jpg, .png, .gif). For future iterations of this solution, best practices for programmatic will be added.

For in-flight scoring, will creative be scored along side post copy?

No. Creative Scoring is evaluating the creative asset only. No post copy or other UX features are considered.




How do I toggle between multiple workspaces?

If you’re a member of multiple workspaces, you can go to your profile in the top right hand corner and click "switch workspace" to toggle between workspaces.

How do I invite others to join my workspace?

Click on the "Workspace" app on the home page. Once in the relevant “Workspace”, you’ll be able to see all teammates within the workspace. You can use the “Invite” button above the list of names to invite others to join your workspace.

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