Understanding Creative Scoring
Discover how to use Creative Scoring
Setup & Guideline Configuration
Learn how to set up and customize Creative Scoring for your brand. This section covers everything from creating guidelines and grouping them, to assigning roles and tailoring scoring rules to fit your campaigns.
- What guidelines are available for Creative Scoring?Discover the guidelines available for the Creative Score
- How do I add new guidelines?Learn how to use the Guideline Builder
- How do I export guidelines in Scoring?Learn how to export Scoring guidelines for streamlined data analysis and reporting.
- How do I create Guideline Groups?Guideline Groups give you greater flexibility to organize and analyze your creative content in ways that match your content strategy.
Creative Scoring Reports
Creative Scorecards show how your ads measure up against selected guidelines. Learn how to read ad-level and asset-level scores, apply filters, and interpret the results to optimize your creative before launch or during campaigns.
- Understanding Ad-Level vs. Asset-Level Views in Scoring ReportsThis toggle allows you to easily switch between asset-level and ad-level views to see your data in the way that best suits your needs.
- How do I use the Asset Investment Report?This report helps you understand how your media dollars are allocated across creative assets with different adherence scores
Pre-Flight Checks
Creative Pre-Flight ensures your ads are ready before going live. Use this section to run checks against your chosen guidelines, spot issues early, and make adjustments to boost compliance and performance.
Scoring FAQs & Troubleshoot
Find quick answers to the most common questions about Creative Scoring. From supported file types and languages to data discrepancies, scoring methodology, and missing results, this FAQ helps you troubleshoot issues and understand how scores are calculated.
- Setup & Definitions Find the basics you need to get started with Creative Scoring. Learn about supported file types and languages, scoring methodology, and the conditions required for scores to generate.6 articles
- Report Discrepancies & Data LimitationsUnderstand why reports may look different across brands and markets, why some data may be missing, and what limitations can impact scoring. This section helps set expectations and provides solutions when results don’t look as expected.5 articles