Understanding Creative Scoring

Learn how to set up and customize Creative Scoring for your brand. This section covers everything from creating guidelines and grouping them, to assigning roles and tailoring scoring rules to fit your campaigns.

Creative Scorecards show how your ads measure up against selected guidelines. Learn how to read ad-level and asset-level scores, apply filters, and interpret the results to optimize your creative before launch or during campaigns.

Creative Pre-Flight ensures your ads are ready before going live. Use this section to run checks against your chosen guidelines, spot issues early, and make adjustments to boost compliance and performance.

Find quick answers to the most common questions about Creative Scoring. From supported file types and languages to data discrepancies, scoring methodology, and missing results, this FAQ helps you troubleshoot issues and understand how scores are calculated.