What’s the Difference?
Asset-Level View (Default): Provides detailed insights into individual assets (e.g., videos, images, carousels) within an ad.
Ad-Level View: Combines all assets within an ad into a single score, giving a broader picture of overall ad performance.
Why Do I See More Data at the Ad Level?
Some ads contain multiple assets (e.g., Dynamic Creative Optimization (DCO) ads, some carousels). Because reports at the asset level only include data where platform reporting allows it, certain ads may not display complete information. By switching to ad-level view, you can capture all the data associated with an ad, even if some individual assets don’t have separate reporting.
Key Considerations:
Multi-Asset Ads: These include multiple creative elements (e.g., DCO ads, some carousels) and may not provide full asset-level breakdowns.
Ad-Level View for Completeness: If some asset-level data is missing, switching to the ad-level view ensures you still capture the full impact of the ad.
Filter Adjustments: When switching to the ad-level view, certain filters (e.g., "Creative Impressions") will be disabled to ensure accurate calculations. These filters will automatically restore if you switch back to asset-level view.
Summary
You may see different results depending on whether you're looking at the ad level or asset level because:
Some ads contain multiple assets but only report at the ad level.
The ad-level view aggregates all asset data, ensuring a complete picture.
If an asset has no data, it won’t appear in the asset-level view, but the ad-level view will still show the full ad's performance.
If you need a broader overview of ad performance—including ads where asset-level data is incomplete—switching to ad-level view is the best approach.