Understanding How Reports and Checks Are Calculated

To provide additional clarity around how our reports and Pre-Flight Checks are calculated, here's a breakdown of the key differences between various report types and checks, as well as how the data is sourced and processed.

Pre-Flight Checks are also considered creative-level data because it is scoring the creative assets that you upload.

These reports focus on creative-level data, offering granular insights into your adherence to specific criteria. The reports exclude media where only ad-level data is available, such as:

By default, reports show asset-level data, providing detailed insights into each creative. If an ad contains multiple assets (e.g., Dynamic Creative Optimization (DCO) ads or some carousels), switching to the ad-level view combines all assets into a single score, ensuring a complete picture of ad performance. To learn more, check out this Help Center article: Understanding Ad-Level vs. Asset-Level Views in Scoring Reports

Checks, on the other hand, rely on ad-level data, providing visibility into adherence across ads. Because checks use ad-level data while Scoring Reports use creative-level data, the number of creatives counted in each may differ.

In-flight Checks are based on the date when impressions are served. Any creative that was live within the selected date range (i.e., had impressions) will be included in the checks, regardless of whether it can be scored.