We have recently released a series of new updates to our product lineup, aimed at enhancing your experience and maximizing creative potential.
In this article, we'll delve into the latest features and improvements, empowering you to make the most out of VidMob's innovative tools.
Scoring Updates
Keep Your Best Practice Criteria Updated with Ease
Value: Easily update your best practice criteria directly within the platform through a guided experience.
Impact: Stay informed on outdated criteria and newly added best practices, ensuring your campaigns are always optimized.
Users: Scoring Users
How to use it: Use the guided experience in the Best Practice Criteria settings to view, update, and implement changes seamlessly.
Relevant Help Center Articles:
Tailor Reports to Specific Criteria of Interest
Value: Filter Adherence, Impression Adherence, and Adoption reports by specific criteria to focus on the data that matters most.
Impact: Enhance strategic decision-making and creative optimization by analyzing compliance across markets, brands, and campaigns.
Users: Analytics Users
How to use it: Apply the criteria filter in the Adherence, Impression Adherence, and Adoption reports to tailor the data based on your analysis needs.
Relevant Help Center Articles:
Analytics Updates
Gain Transparency into Elements for ALL Assets with Individual Creative View (ICV) Support
Value: Deep dive into an Individual Creative View (ICV) for assets, including Images and Multi-asset Ads.
Impact: Gain granular insights into the performance of individual creative assets, enabling specific creative optimizations.
Users: Analytics Users
How to use it: Navigate to the Individual Creative View and select an asset to analyze ad-level data for Multi-asset Ads or Image creatives.
Relevant Help Center Articles:
Track Performance Decay Over Time
Value: Track how your creative performs over time with a performance decay view.
Impact: Identify performance trends from the first to the last impression across your selected date range, helping you spot patterns and optimize creative strategies.
Users: Analytics Users
How to use it: Navigate to the Decay View feature, select a date range, and view performance trends by day, week, or month with your chosen filters and KPIs applied.
Relevant Help Center Articles:
View Realeyes Attention and Emotion Scores (Closed Beta)
Value: Access overall attention scores for each creative, along with detailed emotional response breakdowns and actionable recommendations.
Impact: Understand viewer reactions, such as happiness, surprise, and confusion, to refine creative strategies and improve performance. For videos, dive into scene-by-scene attention scores and export insights for further analysis.
Users: Specific Beta Users
How to use it: View attention and emotion scores in the Realeyes integration. Hover over the score for detailed insights or export data to a CSV for comprehensive analysis.
Relevant Help Center Articles:
Platform Updates
Industry Ad Account Labels
Value: Enrich ad account data by assigning industry and sub-industry labels.
Impact: Improve analytics potential with meaningful metadata, enhancing reporting and insights generation through better categorization.
Users: Organizational Admins & Workspace Admins
How to use it: Assign industry and sub-industry labels to connected ad accounts in the Integration Manage page.
Relevant Help Center Articles: