We have recently released a series of new updates to our product lineup, aimed at enhancing your experience and maximizing creative potential.
In this article, we'll delve into the latest features and improvements, empowering you to make the most out of VidMob's innovative tools.
Analytics Updates
Measure against Performance Norms
Configure norms in Element Impact reports to see your KPI performance compared to industry, channel, or objective norms. By contextualizing your results, you can identify growth opportunities and stay ahead of creative trends.
Value: Allowing for benchmarking metric data to provide better context to results and identify growth opportunities
Impact: Supporting large agency and enterprise expectations on measuring against and identifying macro creative trends
Users: Analytics Users
How to use it: Access the Element Impact Report and locate the "Configure Norms" button to set the scope of the normative data you wish to compare. Then define the Normative data scope to display the Norms.
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Create Custom Duration Buckets
You can now customize the duration breakdown in Element Impact and Media Impact reports. Tailor specific time buckets to seamlessly compare against your KPIs and element performance, enabling more precise and actionable insights.
Value: As you are creating Media/Element Impact reports broken down by duration, you can customize those duration buckets to the time parameters you would like to adjust the data to.
Impact: Analyze data to specific time parameters, enhancing precision and relevance.
Users: Analytics Users
How to use it: Access the Element or Media Impact Report and customize the duration view by clicking on the 3 dot menu to edit the default durations or add a new duration column.
Relevant Help Center Articles:
Scoring Updates
Measure against Criteria Norms (Coming Soon!)
Configure norms in Adherence reports to compare your adherence to best practices against industry standards. This feature provides better context for adherence results, making them more insightful and actionable, driving both performance and growth.
Value: Enables user to benchmark data against industry norms to provide better context to adherence results and identify growth opportunities
Impact: Makes adherence results more insightful giving users more context and incentive to drive action
Users: Scoring Users
How to use it: Access the Adherence Report and locate the "Configure Norms" button to set the scope of the normative data you wish to compare, toggle the “Show Normative Adherence option” to on and then define the Normative data scope to display the Norms.
Relevant Help Center Articles:
Set Organization Level Criteria
Create organization-wide standards across all workspaces to streamline the operationalization of your creative guidelines. When creating new criteria in Criteria Management, select to apply it to your entire organization.
Value: Ensure organization standards are being set at scale, across all workspaces
Impact: Reduces onboarding time required to apply standard org level criteria across multiple workspaces.
Users: Creative Scoring Org Admins Only
How to use it: In Creative Scoring, navigate to Criteria page, Select “Add Criteria”, set criteria parameters, Select “Entire Organization” in the Apply To step, save criteria.
Shoutouts: Scorekeepers and CSMs + other client facing teams who have up voted this capability.
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