Value: Customize your scoring reports with tailored criteria groups to streamline scorecard and reporting views, aligning with your unique business needs and definitions of creative best practices or brand guidelines.

Impact: Improve creative evaluation by applying more relevant criteria to specific contexts. You can also customize your table view by collapsing sections for high-level metrics or expanding to dive deeper into precise criteria data.

Users: Scoring Users

How to use it: When setting up your scoring, define and apply custom criteria groups to tailor your reports. In the table view, use the collapse/expand options to adjust your level of detail.

How do I create Criteria Groups?

Value: Our updated create flow helps you move from raw data to story faster by streamlining insight organization with smarter folders and navigation, along with flexible content options.

Impact: Choose the exact KPIs and creative elements to inform your findings and attach supporting creative examples to bring your story to life. Use styling tools to bold key points, organize recommendations, and ensure insights are polished and client-ready. You can also reposition, minimize, and draft insights without leaving the report, keeping your analysis momentum uninterrupted.

Users: Analytics Users

How to use it: In the Insights Library, click "Create Insight" and use the enhanced editor to draft your insights, leverage styling tools, and organize content within the new folder structure.

How does the Insights Library work?

Value: Unlock richer creative analysis with new element types and gain faster, sharper insights.

Impact: The MVP includes brand-new tags across sound, tone, production, storytelling, and messaging, which can be leveraged in Analytics and Scoring. Whether human- or AI-generated, insights are now quicker and more precise, thanks to improved tagging coverage.

Users: All Users

How to use it: Leverage the new element types in your creative analysis within both Analytics and Scoring to gain more nuanced insights.

Understanding Vidmob’s Creative Aperture

Value: Gain deeper insight into the strategic aspects of your creative.

Impact: Phase 1 introduces new element types, unlocking richer creative analysis with brand-new tags across sound, tone, production, storytelling, and messaging, which can be leveraged in Analytics and Scoring. This also leads to faster and more precise insights, whether human- or AI-generated, due to improved tagging coverage.

Users: All Users

How to use it: Explore the expanded tagging capabilities within Analytics and Scoring to analyze your creative from new strategic angles.

Value: Our new API makes tag data more accessible, providing clients with a simple way to access tag data natively.

Impact: This helps clients connect with us more easily, unlocks new opportunities, and makes our platform stickier. It also supports smarter decision-making by giving clients richer context around their data.

Users: Technical Users, Developers

How to use it: Integrate with the new Tags API to directly access and utilize your tag data within your own systems and tools.

How do I set up the Creative Scoring and Creative Aperture APIs

Value: Empowering you with direct access to detailed creative data, reducing ad hoc requests and reliance on engineering.

Impact: These new export types enhance client analysis and provide valuable support for reporting in BI tools, advanced measurement, and modeling efforts (e.g., predictive).

Users: Analytics Users, Data Analysts

How to use it: Utilize the new Element Export and Creative Analytics Export options to download comprehensive creative data for use in your external reporting and analysis tools.

How do I export my data?

Value: Maintain control over your spend data by allowing you to decide if (and when) to import it.

Impact: This enables us to service clients who have explicit requirements around the storage and sharing of data, ensuring compliance and flexibility for various business needs.

Users: Organization & Workspace Admins

How to use it: In your account settings, configure your preferences for importing spend data to align with your organization's data policies.

What KPIs can you use in Creative Analytics?