Overview
Creative Scoring Criteria Groups give you greater flexibility to organize and analyze your creative content in ways that match your content strategy. For example, you can group criteria by influencer content, branded campaigns, or direct-to-consumer efforts—whatever aligns with how your business approaches creative. These groupings allow your teams to consistently evaluate creative based on the right standards and ensure alignment across reporting.
Why This Is Important
With Criteria Groups, you can:
Customize how you categorize criteria beyond just channels.
Filter Creative Scoring reports more effectively.
Gain deeper insights into creative quality by grouping criteria in a way that aligns with your goals.
Enhance collaboration by ensuring criteria are organized consistently across teams
How to Use Criteria Groups
Creating a Criteria Group
Navigate to the Criteria Management section in Creative Scoring.
Click on View Criteria Groups from the three-dot menu.
Select Create New.
Name your group and optionally add a description.
Click Save to create the group.
Note: Only Organization Admins can create and manage Criteria Groups. These groups are organization-wide, meaning they apply across all workspaces to maintain consistency and avoid duplicate or conflicting group structures.
Viewing Criteria in a Group
In the Criteria Management page, click on “View Criteria Groups” in the three-dot menu.
Hover over the number under “Criteria in group” to review which criteria is assigned.
Assign criteria to a group by selecting the criteria and adding to the criteria group.
Note: Only Organizational Admins, Workspace Admins and Scoring Managers can do this.
Note: Only Organization Admins, Workspace Admins, and Scoring Managers can assign and remove criteria from groups.
Managing Criteria Groups
Only Organization Admins can:
Edit a group's name and description.
Delete a group (with confirmation that this will impact checks and reports).
Create new groups from the View Criteria Groups modal.
Note: Admins will be notified of duplicate group names and any errors during save.
Using Criteria Groups in Reports and Scorecards
Pre-Flight Checks: If you know you're only scoring a specific type of creative (e.g., influencer content), you can apply Criteria Groups during setup to ensure you're only evaluating that creative against the most relevant criteria.
In-Flight Checks: Use filtering to focus your view on criteria that matter most to your current campaign. For example, you’ll want to filter both by your Influencer campaign AND select the Influencer Criteria Group to ensure you’re reviewing influencer assets against influencer-specific criteria.
Adherence & Impression Reports: Configure reports by Criteria Groups to get more actionable and relevant insights.
Criteria Performance Reports: Narrow down by group to see how a specific set of criteria performs over time.
Key Considerations
A single criterion can be added to multiple groups.
Assigning criteria to groups does not affect historical reports.
Only Organization Admins can create, edit, or delete groups. Workspace Admins and Scoring Managers can assign or remove criteria from existing groups.
Criteria Groups are organization-wide and visible to all users across workspaces, ensuring consistent use of criteria across teams.
Filtering by Criteria Group refines the criteria being applied, but you’ll still need to apply creative filters (e.g., by campaign or ad type) to ensure you're analyzing the intended subset of creative content. This ensures you're evaluating the right assets against the right criteria.
Next Steps
Start using Criteria Groups today to make your creative scoring process more efficient and actionable. Visit Creative Scoring to explore this feature and optimize your reporting. For any questions, check the FAQs or reach out to support.