Vidmob has integrated Realeyes’ attention metrics into its creative data platform, providing you with deeper insights into how your ads engage viewers. Realeyes is a leading provider of attention measurement, using cutting-edge technology to predict viewer attention and emotional responses through webcam-based data. With this integration, you can have predicted data about attention, helping optimize ad strategies and improve overall campaign effectiveness.

Realeyes' attention metrics help advertisers understand how much focus and interest viewers dedicate to their ads. By tracking viewer attention, advertisers can identify which parts of their content capture attention and which parts may cause distraction or disinterest. This allows for a more data-driven approach to ad creation, ultimately improving engagement and driving sales. Realeyes attention data also provides predictive insights into future performance, helping users make informed decisions when creating or optimizing ads.

To view Realeyes attention metrics, navigate to the ICV (Integrated Creative View) and look for the "Realeyes Attention [Beta]" tab.

Note: This feature is currently available to select users. Talk to your sales representative if you would like access to this feature.

Once inside the Realeyes Attention tab, you will see an overall attention score for the creative, represented as a numerical value. This score represents the ad's attention potential based on Realeyes' predictive analysis. Hover over the score for more information on how it is calculated.

Along with the attention score, you'll also see Realeyes' recommendations for your ad. These insights suggest changes that could improve attention, such as retaining specific scenes or altering the order of visuals. For instance, you might receive a recommendation to keep scenes with high attention scores (e.g., “First scene scored 85, second scene scored 90”).

For video ads, you can analyze each scene’s performance in detail. The tab will show a breakdown of attention metrics for every scene, with columns indicating the attention score and Realeyes’ specific recommendations. Hover over each scene’s score to see a breakdown of viewer reactions, such as confusion, distraction, contempt, happiness, surprise, or disgust.

While video ads provide a scene-by-scene breakdown, image-based ads will display a single row summarizing overall attention and engagement data.

To view the Realeyes attention scoring, navigate to the ICV and look for the "Realeyes Attention [Beta]" tab, marked with a visual Beta indicator.

Note: This feature is currently available to select users. Talk to your sales representative if you would like access to this feature.

Once in the Realeyes Attention tab, you’ll see the overall Attention Potential Value for the selected creative. This number reflects the ad's potential to capture and hold viewer attention, replacing the traditional Adherence by channel and Adherence average. For example, you might see a score like 87.68, representing the ad’s overall effectiveness in gaining attention. Hover over the score to view more details about how this number is calculated.

Along with the overall attention score, the tab provides Realeyes’ recommendations or insights. These recommendations offer specific advice on how to optimize your ad for better attention. For example, a recommendation may suggest keeping certain scenes with high attention scores, such as:
​“The ad’s overall attention score is 88. We recommend retaining the first scene (attention score: 85) and second scene (attention score: 90), as they are particularly strong in driving performance.”

For video ads, the attention scoring system breaks down each scene, offering individual scores and insights for every section of the ad. Each scene will have its own row with a score, and you can hover over the score to see how viewer reactions like distraction, confusion, contempt, happiness, disgust, or surprise played a role.

Image ads will display a single row with the overall attention score and any corresponding recommendations, without the scene breakdown that is available for video content.

By integrating Realeyes’ attention metrics into Vidmob, you can now optimize your creative content more effectively, ensuring your ads capture and retain viewer focus, driving better engagement and performance.

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