Below is the list of VidMob's Creative Scoring general criteria as well as Channel Best Practices that are available. If you have any questions, please use the Chat feature in the bottom right corner of acs.vidmob.com or email support@vidmob.com to reach Customer Support.

VidMob's Standard Criteria

Category: Brand Visibility

Default Criteria Name	Criteria Description
Brand Name or Logo Early	Confirms if, based on this account’s brand settings, the brand name or logo, is shown in the first {x} seconds of the creative. Example: Brand name or logo present in first 4 seconds
Brand Name or Logo Present	Confirms if, based on this account’s brand settings, the brand name or logo is shown at all within the creative. Example: Brand name or logo present anytime
Brand Visibility Threshold	Confirms if, based on this account’s brand settings, the brand name or logo is shown for a specified percentage of a video's duration. Example: Brand name present in at least 50% of video's duration.
Brand Name Mention	Confirms if, based on this account’s brand settings, the brand name was mentioned in the video.
Brand Name Mention Late	Confirms if, based on this account’s brand settings, the brand name was mentioned in last (x) seconds of the creative. Example: Brand name or logo present in last 4 seconds
Brand Name or Logo Late	Confirms if, based on this account’s brand settings, the brand name or logo, is shown in the last {x} seconds of the creative. Example: Brand name or logo present in last 4 seconds

Category: Formatting

Default Criteria Name	Criteria Description
Video Length Within Range	Confirms if the video length matches the range set. Example: Video length is within 5 and 10 seconds
Fits Aspect Ratio	Confirms if the proportional relationship between the creative's width and height matches the specified rule. Example: Fits aspect ratio 4:5
Audio Present	Indicates if any audio details, such as music, voiceover or beats, are included in the video.
Max File Size Met	Confirms if the file size of this asset is less than the set maximum MB. Example: Media file is less than [X] MB

Category: Key Visuals

Default Criteria Name	Criteria Description
Human Early	Indicates if a human was featured in the first (x) seconds of the creative. Human includes the presence of a person', 'face', 'female', 'male', 'man', 'woman', 'boy', 'girl', 'child', 'crowd' or team. Example: Human(s) featured in first 3 seconds
Human Present	Indicates if a human was featured at all in the creative. Human includes the presence of a person', 'face', 'female', 'male', 'man', 'woman', 'boy', 'girl', 'child', 'crowd' or team. Example: Human(s) featured anytime
Positive Emotion Early	Indicates if the face(s) shown within the first (x) seconds of the creative communicate(s) either a happy, calm, or surprised facial expression. Example: Positive facial expressions shown in first 3 seconds
Positive Emotion Present	Indicates if the face(s) shown within the creative communicate(s) either a happy, calm, or surprised facial expression.
Scene Changes Early	Indicates if there is a specified number of distinct scenes in the first (x) seconds of the video. This includes hard cuts, soft transitions and camera changes such as camera pans, swipes, zooms, depth of field changes, tracking shots and movement of the camera. Example: At least 3 visual cuts/shots within the first 5 seconds
Motion Early	Indicates if a video contains any movement at all including camera pans, moving text, moving objects, zooms, etc. during the chosen time frame in the first (x) seconds of the video. Example: Motion is detected in the first 3 seconds of video
User-Generated Content Present	Confirms if the creative includes content generated by consumers with lower production value
User-Generated Content Early	Confirms if the creative includes content generated by consumers with lower production value in the first (x) seconds of the creative Example: User-Generated Content detected in the first 3 seconds of video
User-Generated Content Late	Indicates if the creative includes content generated by consumers with lower production value in the last (x) seconds of the creative Example: User-Generated Content detected in the last 3 seconds of video

Category: Messaging Effectiveness

Default Criteria Name	Criteria Description
Word Limit Per Frame	Confirms if the number of words shown on each frame conforms to the limits set for this criterion. Example: Word count is maximum 10 words per frame
Call to Action Present	Indicates if a written prompt or directive message (i.e. call to action/CTA) to encourage a specific response or action is included in the creative. The full list of CTAs that are checked are available here.
Text Present	Indicates that there are multiple lines of text shown on at least 0.8% screen, with 2+ words per line.
Text Visibility Threshold	Indicates if on screen text is shown during a specified percentage of a video's duration. Example: Text is shown at least 50% of video's duration
Text and voice Early	Indicates whether text is displayed on screen concurrently with speech within a video in the first (x) seconds of the creative. Example: Text and voice present in first 4 seconds
Text and voice Present	Indicates whether text is displayed on screen concurrently with speech within a video.
Promotional Offer Present	Indicates if a written promotional offer (free, #% off, #% discount, buy # get #, #$ off, get #$ off, is included in the creative.

Category: Product Visibility

Default Criteria Name	Criteria Description
Product Benefit Present in Text	Indicates whether specified product benefits text is displayed on screen at anytime.
Product Benefit Present in Audio	Indicates whether specified product benefits in audio at anytime.
Product Claim Present in Text	Indicates whether specified product claims text is displayed on screen at anytime.
Product Claim Present in Audio	Indicates whether specified product claims are mentioned in audio at anytime.
Product Feature Present in Text	Indicates whether specified product features text is displayed on screen at anytime.
Product Feature Present in Audio	Indicates whether specified product features are mentioned in audio at anytime.

Category: Regulatory & Compliance

Default Criteria Name	Criteria Description
Disclaimer(s) Present in Text	Indicates whether specified disclaimer text is displayed on screen at anytime.
Disclaimer(s) Present in Audio	Indicates whether specified disclaimers are mentioned in audio at anytime.
Legal Terms and Conditions Present in Text	Indicates whether specified legal terms and conditions text is displayed on screen at anytime.
Legal Terms and Conditions Present in Audio	Indicates whether specified legal terms and conditions are mentioned in audio at anytime.

Note: As an admin, you can edit any criteria name. To learn more, check out this Help Center article: How do I use the Criteria Management?

Configurable Criteria

Category: Other

Note: Any client-specific custom criteria will be under the "Other" category as well

Criteria Name	Criteria Description
Custom Text Present	Detect custom text strings in your videos, images, or gifs, such as slogans, names, or keywords in multiple languages.
Custom Audio Present	Identify and evaluate custom voice mentions in your creative, such slogans, names, or key words. This feature supports Spanish, English and Portuguese, allowing you to assess your content’s effectiveness across different markets.
Custom Color Present	Easily spot the presence of custom brand colors in your videos or images. Whether it's a specific hex code like "#FFFFFF" or a color name like "red" or "dark color," you can ensure your brand identity is consistent throughout your creatives.

To learn more about how to create your own criteria, check out this article: How to set Configurable Criteria in Creative Scoring?

Channel Best Practices

To add channel best practices to your criteria list, simply navigate to "Criteria Management" and click to add the best practices of the channels you are interested in scoring against in the top right hand corner.

Note: VidMob maintains close relationships with all of our platform partners. In fact, we have an entire team dedicated to our platform relationships. These partners supply us with published best practices as they are ready and updated.

Channel	Best Practices
Meta (FB and IG) Best Practices	Video length within range: ( 0 - 15 seconds ) Dynamic Start Includes visible messaging Brand name or logo shown Includes audio Fits aspect ratio 1:1, 4:5, 1.91:1, 9:16, 16:9 Motion in first 3 seconds
Google Best Practices	Includes audio Includes strong call to action Brand name or logo shown Fits aspect ratio: Video:16:9, 9:16, 1:1 Image: 1.91:1, 1:1, 4:5 Text Present
DV360 Best Practices	Includes strong call to action Brand name or logo shown Fits aspect ratio Video: 16:9, 9:16, 4:3, 3:4 Image: 250 × 250, 300 × 250, 320 × 320, 336 × 280, 120 × 600, 160 × 600, 300 × 600, 300 × 1050, 468 × 60, 728 × 90, 800 × 250, 970 × 90, 970 × 250, 300 × 50, 300 × 100, 320 × 50, 320 × 100, 320 × 480, 360 × 592, 360 × 640, or 375 × 66 Includes audio Text Present (video)
TikTok Best Practices	Includes audio Text and Voice Early in first 3 seconds Video length within range: ( 5 - 60 seconds ) Word limit per frame within range: 5 - 10 Fits aspect ratio 9:16 Includes Human Presence Includes strong call to action
Snapchat Best Practices	Video length within range: ( 0 - 6 seconds ) Brand Name or Logo Shown in first 2 seconds (video) Brand Name or Logo Shown (all) Text and logo present Includes audio Includes strong call to action Fits aspect ratio 9:16
Pinterest Best Practices	Fits aspect ratio 2:3 Includes Logo Video length within range (6-15 seconds) Brand Name or Logo Present Includes strong call to action Includes audio Text Present
LinkedIn Best Practices	Includes visible messaging Video length within range: ( 15 - 30 seconds ) Fits aspect ratio Video: 1:1,16:9,4:5; 9:16 Static: 1.91:1; 1:1; 4:5 Includes strong call to action Brand name or logo shown in First 2 Seconds
Amazon Best Practices	Brand name or logo shown (all) Brand Name present for at least 50% of video Fits size: 160 x 600, 245 x 250, 300 x 50, 300 x 600, 320 x 50, 350 x 420, 414 x 125, 650 x 130, 728 x 90, 970 x 250, and 980 x 55, 300 x 250 or 336 x 280 (image) Human Present at any time (video) Video length within range: ( 6 - 45 seconds ) Includes strong call to action Fits aspect ratio 16:9; 9:16 (video)
X (Twitter) Best Practices	Video length within range: ( 6 - 15 seconds ) Fits aspect ratio Video: 16:9 or 1:1 Static: 1.91:1 or 1:1 Includes visible messaging Motion Early in First 3 Seconds Brand name or logo shown in First 3 Seconds
Reddit Best Practices	Brand logo shown in top-left corner or within the first 3 seconds Includes strong call to action Includes Promotional Offer Fits aspect ratio: Video: 4:5 Static: 4:5; 1:1
Display Best Practices	Aspect Ratios: 728 x 90 – Leaderboard 300 x 250 – Inline Rectangle 336 x 280 – Large Rectangle 120 x 600 – Skyscraper 160 x 600 – Wide Skyscraper 300 x 600 – Half-Page Ad 970 x 90 – Large Leaderboard 320 x 50 – Mobile Leaderboard Human Present Positive Emotion Present Promotional Offer Present Call To Action Brand Name or Logo Present Video Length 15 seconds or less (For auto play video banners)

Creative Scoring Frequently Asked Questions

What Creative Elements can Creative Analytics identify?

What is Creative Scoring?

What is the methodology for Scoring?

What does the Individual Creative View tell me in the Creative Scoring?