Default Criteria Name

Criteria Description

Brand Name or Logo Early

Confirms if, based on this account’s brand settings, the brand name or logo, is shown in the first {x} seconds of the creative.
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Example: Brand name or logo present in first 4 seconds

Brand Name or Logo Present

Confirms if, based on this account’s brand settings, the brand name or logo is shown at all within the creative.
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Example: Brand name or logo present anytime

Brand Visibility Threshold

Confirms if, based on this account’s brand settings, the brand name or logo is shown for a specified percentage of a video's duration.
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Example: Brand name present in at least 50% of video's duration.

Brand Name Mention

Confirms if, based on this account’s brand settings, the brand name was mentioned in the video.

Brand Name Mention Late

Confirms if, based on this account’s brand settings, the brand name was mentioned in last (x) seconds of the creative.
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​Example: Brand name or logo present in last 4 seconds

Brand Name or Logo Late

Confirms if, based on this account’s brand settings, the brand name or logo, is shown in the last {x} seconds of the creative.
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Example: Brand name or logo present in last 4 seconds

Default Criteria Name

Criteria Description

Video Length Within Range

Confirms if the video length matches the range set.
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Example: Video length is within 5 and 10 seconds

Fits Aspect Ratio

Confirms if the proportional relationship between the creative's width and height matches the specified rule.
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Example: Fits aspect ratio 4:5

Audio Present

Indicates if any audio details, such as music, voiceover or beats, are included in the video.

Max File Size Met

Confirms if the file size of this asset is less than the set maximum MB.

Example: Media file is less than [X] MB

Default Criteria Name

Criteria Description

Human Early

Indicates if a human was featured in the first (x) seconds of the creative. Human includes the presence of a person', 'face', 'female', 'male', 'man', 'woman', 'boy', 'girl', 'child', 'crowd' or team.
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Example: Human(s) featured in first 3 seconds

Human Present

Indicates if a human was featured at all in the creative. Human includes the presence of a person', 'face', 'female', 'male', 'man', 'woman', 'boy', 'girl', 'child', 'crowd' or team.
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Example: Human(s) featured anytime

Positive Emotion Early

Indicates if the face(s) shown within the first (x) seconds of the creative communicate(s) either a happy, calm, or surprised facial expression.
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Example: Positive facial expressions shown in first 3 seconds

Positive Emotion Present

Indicates if the face(s) shown within the creative communicate(s) either a happy, calm, or surprised facial expression.

Scene Changes Early

Indicates if there is a specified number of distinct scenes in the first (x) seconds of the video. This includes hard cuts, soft transitions and camera changes such as camera pans, swipes, zooms, depth of field changes, tracking shots and movement of the camera.
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Example: At least 3 visual cuts/shots within the first 5 seconds

Motion Early

Indicates if a video contains any movement at all including camera pans, moving text, moving objects, zooms, etc. during the chosen time frame in the first (x) seconds of the video.
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Example: Motion is detected in the first 3 seconds of video

User-Generated Content Present

Confirms if the creative includes content generated by consumers with lower production value

User-Generated Content Early

Confirms if the creative includes content generated by consumers with lower production value in the first (x) seconds of the creative

Example: User-Generated Content detected in the first 3 seconds of video

User-Generated Content Late

Indicates if the creative includes content generated by consumers with lower production value in the last (x) seconds of the creative

Example: User-Generated Content detected in the last 3 seconds of video

Default Criteria Name

Criteria Description

Word Limit Per Frame

Confirms if the number of words shown on each frame conforms to the limits set for this criterion.
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Example: Word count is maximum 10 words per frame

Call to Action Present

Indicates if a written prompt or directive message (i.e. call to action/CTA) to encourage a specific response or action is included in the creative. The full list of CTAs that are checked are available here.
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Text Present

Indicates that there are multiple lines of text shown on at least 0.8% screen, with 2+ words per line.

Text Visibility Threshold

Indicates if on screen text is shown during a specified percentage of a video's duration.
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Example: Text is shown at least 50% of video's duration

Text and voice Early
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Indicates whether text is displayed on screen concurrently with speech within a video in the first (x) seconds of the creative.
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Example: Text and voice present in first 4 seconds

Text and voice Present

Indicates whether text is displayed on screen concurrently with speech within a video.

Promotional Offer Present

Indicates if a written promotional offer (free, #% off, #% discount, buy # get #, #$ off, get #$ off, is included in the creative.

Default Criteria Name

Criteria Description

Product Benefit Present in Text

Indicates whether specified product benefits text is displayed on screen at anytime.

Product Benefit Present in Audio

Indicates whether specified product benefits in audio at anytime.

Product Claim Present in Text

Indicates whether specified product claims text is displayed on screen at anytime.

Product Claim Present in Audio

Indicates whether specified product claims are mentioned in audio at anytime.

Product Feature Present in Text

Indicates whether specified product features text is displayed on screen at anytime.

Product Feature Present in Audio

Indicates whether specified product features are mentioned in audio at anytime.

Default Criteria Name

Criteria Description

Disclaimer(s) Present in Text

Indicates whether specified disclaimer text is displayed on screen at anytime.

Disclaimer(s) Present in Audio

Indicates whether specified disclaimers are mentioned in audio at anytime.

Legal Terms and Conditions Present in Text

Indicates whether specified legal terms and conditions text is displayed on screen at anytime.

Legal Terms and Conditions Present in Audio

Indicates whether specified legal terms and conditions are mentioned in audio at anytime.

Criteria Tag

Criteria Description

Benefit

Indicates if creative includes a text element conveying the brand strategy behind the creative: functional, emotional, promotional, educational, or pricing.

Functional

Indicates if benefit messaging emphasizes practicality, efficiency, and utility, often used in content focused on product features and practical advantages.

Emotional

Indicates if creative contains messaging emphasizing connection, empathy, and emotional resonance, often used in content focused on creating emotional bonds and brand loyalty.

Promotional

Indicates if creative contains messaging emphasizing urgency, value, and special opportunities, often used in content focused on sales events, discounts, and promotional campaigns.

Educational

Indicates if creative contains messaging emphasizing knowledge, learning, and informative value, often used in content focused on tutorials, how-to guides, and informational campaigns.

Pricing

Indicates if creative contains messaging emphasizing affordability, value for money, and cost-effectiveness, often used in content focused on pricing strategies and competitive advantages.

CTA Type

Indicates if creative includes a specific type of call-to-action: engagement, informational, conversion, or other.

Engagement

Indicates if creative contains a call to action emphasizing interaction, community building, and audience participation.

Informational

Indicates if creative contains a call to action emphasizing education, awareness, and knowledge sharing.

Conversion

Indicates if creative contains a call to action emphasizing direct action, decision-making, and goal completion.

Other

Indicates if creative contains other call to action that does not aim to engage, inform, or convert.

Tone

Indicates if creative contains a specific style and voice in its overall communication: formal, friendly, engaging, expressive

Formal

Indicates if a creative contains an authoritative, professional, informative, persuasive, or educational tone.

Friendly

Indicates if a creative contains a casual, warm, sincere, or relaxed tone.

Engaging

Indicates if a creative contains a playful, humorous, whimsical, enthusiastic, passionate, or motivational tone.

Expressive

Indicates if a creative contains an inspirational, serious, empathetic, optimistic, pessimistic, confident, reflective, nostalgic, romantic, melancholic, sarcastic, or urgent tone.

Criteria Tag

Criteria Description

Production Type

Indicates if creative includes a specific production type: live action, animation, or computer-generated image.

Live Action

Indicates if creative contains a production type that involves real people and real-world settings.

Animation

Indicates if creative contains a production type that involves creating moving images using computer-generated or hand-drawn techniques.

CGI

Indicates if creative contains a production type that involves using computer-generated imagery to create visuals and effects.

Production Level

Indicates if creative contains a specific scale or quality of production: low (user-generated content) or high (commercial).

Low (UGC)

Indicates if creative contains user-generated content, typically produced with minimal resources and professional help.

High (Commercial)

Indicates if creative contains professionally produced content with significant resources and high production values.

Story Type

Indicates if creative contains a specific genre or style of the story being told: educational, entertainment, aspirational, or promotional.

Educational

Indicates if a creative's storytelling tone emphasizes clarity, knowledge, and a sense of learning.

Entertainment

Indicates if a creative's storytelling uses humor, drama, suspense, sentimentality, or other emotionally rich techniques designed to captivate and entertain.

Aspirational

Indicates if a creative's storytelling tone emphasizes dreams, goals, and a sense of achievement.

Promotional

Indicates if a creative's storytelling tone emphasizes value, benefits, and a sense of urgency.

Criteria Tag

Criteria Description

Sound Type

Indicates if creative contains a specific category of sound: music, sound FX, or speech.

Music

Indicates if creative contains sound with musical elements.

Sound FX

Indicates if creative contains sound effects.

Speech

Indicates if creative contains spoken words or dialogue.

No Sound

Indicates if creative does not contain any sound.

Criteria Name

Criteria Description

Custom Text Present

Detect custom text strings in your videos, images, or gifs, such as slogans, names, or keywords in multiple languages.

Custom Audio Present

Identify and evaluate custom voice mentions in your creative, such slogans, names, or key words.

This feature supports Spanish, English and Portuguese, allowing you to assess your content’s effectiveness across different markets.

Custom Color Present

Easily spot the presence of custom brand colors in your videos or images. Whether it's a specific hex code like "#FFFFFF" or a color name like "red" or "dark color," you can ensure your brand identity is consistent throughout your creatives.

Channel

Best Practices

Amazon Advertising Best Practices

Amazon DSP Best Practices

DV360 Best Practices

Google Ads Best Practices

LinkedIn Best Practices

Meta Best Practices

Pinterest Best Practices

Reddit Best Practices

Snapchat Best Practices

TikTok Best Practices

X Best Practices