The Asset Investment Report helps you understand how your media budget is allocated across creative assets with different scores. By tying media investment directly to creative quality, this report gives you a new, powerful way to evaluate the efficiency of your budget and make smarter decisions.
Your creative and media teams work hard to create and flight assets, but it can be difficult to tell if your media investment is going toward the most effective creative. The Asset Investment Report solves this by providing a clear picture of how much of your budget is being spent on high-quality, high-scoring creative versus low-quality creative.
What You’ll See in the Report
1. Top-Line Metrics
At the top, you’ll see your Total Investment and the percentage split across:
High Scoring Assets
Medium Scoring Assets
Low Scoring Assets
2. Visualization
A stacked bar chart shows how your investment is allocated, based on your chosen breakdown (e.g., by Brand or Channel). The color-coded bars make it easy to spot areas where too much budget is going to low-quality creative.
3. Detailed Table
See the exact numbers for investment, percentage of total, and asset counts in each score tier. This makes it easy to compare budget allocation across brands, channels, markets, or workspaces.
How to Use the Report: Step-by-Step
Step 1: Create Your Report
From the Reports page, click the Create report button.
Select Asset Investment Report from the list of report types.
Click Create.
Your report will be generated with a default name and date range (the last three months).
Step 2: Set Your Filters and Scope
Use the filters on the right side of the screen to focus your report. This is where you select the data you want to analyze. You can filter by:
Workspaces: Choose the specific workspaces you want to include.
Channels: Select the media channels you're interested in (e.g., Meta, DV360, The Trade Desk).
Brands: Narrow your report to specific brands.
Date Range: Adjust the time period you want to analyze.
Step 3: Customize Your View
To fine-tune your report, use the following options in the main report area:
Breakdown By:
Use the Breakdown by dropdown to change how your data is grouped. For example, you can group by Brand, Channel, or Market to see how investment is allocated in each area.
Report Settings: Click the gear icon to open the settings modal.
Currency: Select your preferred currency to see all monetary values in a consistent format.
Color Settings: Display score tiers in red-yellow-green, or use the blue scale for a color-blind-friendly view.
Score Thresholds Management
Admins can define custom score thresholds for low, medium, and high scoring tiers used in the Asset Investment Report. This setting is located under Organization → Data Management → Score Thresholds. By default, thresholds are set to 0–50% (low), 50–76% (medium), and 75–100% (high), but you can adjust them to match your team’s own benchmarks or goals.
Step 4: Analyze Your Data
Once your filters and settings are in place, the report will update to show your data in a few key ways:
Top-Line Metrics: A quick summary at the top shows your Total investment and the percentage of that investment allocated to high-, medium-, and low-adhering creative.
Visualization: The stacked horizontal bar chart below the metrics gives you a visual breakdown of your investment for each item in your chosen breakdown. This is an easy way to spot trends and areas for improvement.
Report Table: The detailed table provides the exact numbers for your investment across each score tier. You can use this to dive deep into the data and compare performance across different brands, channels, or markets.
Step 5: Download or Share Your Report
When you’re ready to share your insights, click the Download button in the top right corner of the report. You can choose from:
PDF (Full Report) — Includes everything: top-line metrics, chart, and table in one file.
PNG (Chart Only) — A clean image of the visualization, perfect for adding to slides or emails.
CSV (Table Only) — A spreadsheet of your table data so you can sort, filter, or combine it with other datasets.
Tip: If you want to share the full picture with your team, choose PDF. Use PNG or CSV if you only need a specific part of the report.
Creative Drill Down
The Creative Drill Down makes it easy to see exactly which in-flight creatives are driving your media investment within the Asset Investment Report. Instead of exporting data or piecing things together manually, you can drill directly into the report to review the specific assets behind each score tier.
Simply click on any table cell or chart segment, and a pop-out panel will appear showing:
Creative thumbnails and scores
Associated spend
Campaign and ad account details
From this panel, you can:
Export the list of creatives as a CSV file
Jump directly to the Individual Creative View for deeper analysis
Nuances to Be Aware Of
Access is Dependent on Spend Data: This report is only available in organizations where spend data imports are enabled.
Default Thresholds: The report uses default thresholds of 75% for High, 50-75% for Medium, and below 50% for Low score. These can only be customized at the organization level by Organization Admins in Scoring Settings.
Permissions and Currency: The ability to select a currency is dependent on the configured currency of the ad account. If all ad accounts in your report use the same currency, that will be the default. If not, the default will be USD.
Where does the investment data come from? The report uses investment data from the ad accounts connected to your Vidmob workspaces. It will only be visible in organizations that have granted investment data import permissions.
How is Asset Investment Scoring Calculated?
Behind the scenes, Asset Investment Scoring is calculated by categorizing each creative asset into one of three scoring tiers—High, Medium, or Low—based on its compliance against your Organization's defined guidelines. The placement of an asset in one of these tiers depends on thresholds set at the Organization level (e.g., 0–50% for Low, 50–75% for Medium, and 75–100% for High by default). Only applicable guidelines are counted, meaning that guidelines irrelevant to a creative type (e.g., sound in an image asset) are automatically excluded from the score.
Once assets are categorized into these tiers, the report adds up the media spend associated with each asset. This spend data is pulled from your connected ad accounts. The totals are then grouped by score tier, providing a clear picture of how your media dollars are allocated—whether they are supporting high-performing creatives or potentially underperforming ones.
For example, if two High-scoring assets received $10,000 and $8,000 in media spend respectively, the report will reflect a total of $18,000 in investment toward High-scoring creatives. The same logic applies to Medium- and Low-scoring creatives, and the sum of all spend values gives you the Total Investment.
This method helps you quickly identify whether your budget is aligned with creative quality, offering a powerful tool for optimizing spend and maximizing campaign performance.