The monthly product tour is the easiest way to get up to speed on what’s new, what’s coming, and how to get more value out of Vidmob today.
Headlining the December edition will be a demo of Maddie, a new GenAI and agentic copilot launching soon that lives in the Vidmob platform helping to automate tasks and discover new insights.
We’ll also show off two new reports that tie Vidmob to improving creative efficiency: the Asset Investment Report that shows creative waste and the Branded Impressions Report that pinpoints ads where users never see branded elements.
And since we’re in the holiday season, all attendees will be entered into a drawing for two $50 Amazon gift cards.
Meet Maddie
A New GenAI Guide for Faster, Smarter Creative Decisions
Maddie combines the best of GenAI and agentic technology on every
screen of the Vidmob platform.
Just click on the Maddie wake-up control to activate the copilot, which
can: summarize reports the moment you land on them, interpret
whatever data is on your screen, and give you direct answers to
questions like “Which ads should I scale?” or “Where am I losing
efficiency?”
Instead of hunting through menus or remembering report names, you
can simply tell Maddie what you’re trying to do and it takes you there
instantly. It can be voice-controlled, so you can even navigate hands-
free.
It’s the fastest way to find wins, risks, and next steps without digging through screens. Maddie also creates an automatic on-screen
summary on many pages of the most impactful insights.
This tool will launch to selected customers in December and will be
available to all users in January.
Contact your account rep if you'd like early access.
Fund Your Best Creative and Avoid Wasting Budget
The Asset Investment Report (AIR) shows you whether your media
dollars are backing your best creative or quietly propping up
underperforming ads.
By tying spend directly to high, medium, and low creative scoring
tiers, AIR gives you a clean view of how much budget is flowing to creative that actually meets brand guidelines versus what’s
underperforming or off-brief.
Top-line metrics, stacked bar visuals, and an at-a-glance score split
make it easy to spot where you’re over-investing in weak creative and
where a quick reallocation could unlock immediate performance
gains.
If you’re serious about aligning every dollar with creative quality, this
is the control panel.
Stop Losing Viewers Before Your Branding Shows
Are your logos showing up in video ads before viewers drop off? With
the new Branded Impressions Report, now you’ll know.
The report gives a clear read on how often your audience actually
sees your brand before scrolling away. It tracks branded vs.
unbranded impressions across every video asset, revealing when
logos (and soon, other branded elements) appear too late to matter.
Even strong campaigns can leak value if viewers drop off before
branding shows up. This report surfaces those blind spots instantly,
helping you protect recall, consistency, and media efficiency.
Schedule a Product Roadmap Session or CES
Meeting
If you want a deeper look at our 2026 roadmap, book time for a
virtual meeting using the link below.
We’re also opening slots for one-on-one executive meetings at
CES.
Grab a spot now if you want to shape how creative intelligence
evolves next year.
Helpful Resources
