Scoring Updates
Asset Investment Report, Widget, and Creative Drilldown
Value: Better understand whether your media budget is being allocated toward high-quality creative and identify where spend may be going to waste.
Impact: The new Asset Investment Report allows you to quantify overall media investment and see how it is distributed across low-, medium-, and high-scoring creatives. Organization Admins can define custom score thresholds to align with internal benchmarks, and users can break down investment by brand, market, channel, workspace, and more to identify where the biggest opportunities exist. The Asset Investment Widget brings this view into the Executive Dashboard for quick monitoring over time, while the Creative Drilldown panel helps teams take action by surfacing the underlying creatives behind high-spend, low-scoring buckets.
Users: Organization Admins, Scoring Users, Executives, Media Planners
How to use it: In Creative Scoring, open the Asset Investment Report and apply your desired filters and breakdowns to analyze how budget is allocated across score ranges. Organization Admins can update score thresholds in Organization Settings. To monitor this data at a higher level, add the Asset Investment Widget to the Executive Dashboard. To take action on specific assets, click into supported report values to open the Creative Drilldown panel and review the creatives, their scores, spend, and metadata. Export the list to CSV if needed for handoff to your team.
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Scores in Creative Manager
Value: Evaluate creative quality and compliance directly in Creative Manager without needing to switch between products or combine separate exports.
Impact: A new Score column now shows each creative’s overall score based on mandatory guidelines, making it easier to review creative quality in the same place you are already analyzing performance data. A new Guideline Groups filter also helps you set the right scoring scope based on the relevant set of guidelines. This makes it easier to compare creative quality alongside KPIs like CTR or ROAS and identify which score ranges tend to perform best.
Users: Creative Manager Users, Scoring Users, Analytics Users
How to use it: Open Creative Manager and use the new Score column to review overall creative scores directly in the table. Apply the Guideline Groups filter to ensure you are looking at scores against the most relevant set of guidelines for your analysis.
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Platform Updates
Yahoo DSP Integration
Value: Expand your programmatic coverage by connecting Yahoo DSP accounts to unlock creative analysis and scoring across Yahoo’s ecosystem.
Impact: With Yahoo DSP now supported, teams can import Yahoo image and video creatives, analyze creative attributes, and apply creative scoring as a pre-flight or in-flight optimization signal. This expands Vidmob’s DSP coverage alongside The Trade Desk, Amazon DSP, and DV360, giving marketers a more complete omnichannel view of creative performance across major programmatic channels. Please note that standard Yahoo best practices are not currently available on the platform, so guidelines must be configured for scoring.
Users: Organization Admins, Scoring Users, Reporting & Analytics Users, Programmatic Media Teams
How to use it: Navigate to Organization Settings and open the App Store. Select Yahoo DSP, enter your Client ID and Client Secret, choose the relevant Seats and Advertisers, and save to begin importing data. Once connected, teams can analyze and score Yahoo creatives within the platform.
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