Value: More reliable, more consistent branded impressions data you can trust, without changing how you use the report.

Impact: The brand-detection logic powering Branded Impressions has been aligned with Creative Scoring. Previously, Scoring and Branded Impressions could disagree on whether a moment counted as branded; now they use the same logic, so a moment Scoring counts as branded is always reflected in Branded Impressions too. A full historical backfill has also been completed, so this consistency applies to existing data as well as new.

Users: Customers using Branded Impressions reporting or Creative Scoring's brand detection.

How to use it: No action needed to see the corrected data. If branded impressions data looks incomplete, first confirm that a Brand has been assigned to the relevant ad account and workspace in Account & Channel Settings.

Relevant Help Center Articles:

How do I use the Branded Impressions report?

How do I set up a Brand?