The Individual Creative View (ICV) provides you with an overview of an individual creative's adherence to the criteria as well as deeper insights into the creative elements, particularly identifying what elements are present and when/where they occur within the creative.
Note: This feature is available for all asset types, including images, videos, and GIFs, and is accessible to everyone.
Top-Line Metrics
At the top, you will see a top-line metric showing the percentage of criteria met per applicable channel:
Inflight Assets: This will show data for one channel.
Pre-flight Assets: This may show data from multiple channels depending on your predetermined selection of criteria.
Available Data For Review
The Individual Creative View offers two main tabs for detailed insights:
Criteria Score
The Criteria Score tab provides a comprehensive evaluation of your creative assets based on predefined criteria for various channels (e.g., Meta, TikTok):
Overall Score: An aggregate score indicating the asset's overall performance across all criteria for a specific channel.
Individual Scores: Detailed scores for each specific criterion.
Criteria Met Status: Indicates if the asset meets the criteria (Yes, No, Processing, Not Available, Not Run).
These scores help you quickly assess compliance and identify areas for improvement in your creative assets.
Creative Elements
The Creative Elements tab provides a detailed view of the creative elements within your assets, helping you understand which elements are present and their occurrences.
For videos and GIFs, a timeline indicates where and when creative elements are detected within the asset, providing detailed insight into the content structure. Elements are color-coded based on category, in line with the Analytics experience.
For inflight assets, you will also see the viewership curves providing more detailed insights into the asset's performance.
For images, you can search and sort by specific element to see if it is present.
