Understanding Creative Intelligence

Learn how to leverage creative data to improve media performance.

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19 articles in this collection
Written by Sam Schlessel, Nick Zanetis, and Sarah Graham
FAQ

Develop creative questions to understand what’s driving ad performance

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Written by Sam Schlessel
Updated this week

How do I create a create an Element Group?

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Written by Sarah Graham
Updated over a week ago

Can I test an asset prior to flight?

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Written by Nick Zanetis
Updated over a week ago

Can you incorporate brand lift results into analysis?

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Written by Nick Zanetis
Updated over a week ago

Why do I need to accept all permissions in order to connect my ad accounts?

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Written by Nick Zanetis
Updated over a week ago

Can you analyze our static ads?

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Written by Nick Zanetis
Updated over a week ago

Are optimization outputs considered out-of-scope for my package?

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Written by Nick Zanetis
Updated over a week ago

Can you look at custom/hyper-targeted audiences?

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Written by Nick Zanetis
Updated over a week ago

Can you analyze one creative across multiple platforms at the same time?

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Written by Nick Zanetis
Updated over a week ago

How far back can you pull data to analyze?

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Written by Nick Zanetis
Updated over a week ago

What KPIs can you look at?

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Written by Nick Zanetis
Updated over a week ago

Can you analyze non-paid/organic videos?

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Written by Nick Zanetis
Updated over a week ago

What kinds of reports can I get?

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Written by Sarah Graham
Updated over a week ago

What are all the awesome things I can uncover with CI?

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Written by Sarah Graham
Updated over a week ago

Why do we not see the first ~2 seconds of data in the Viewer Percentage graph?

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Written by Sarah Graham
Updated over a week ago

When can we start looking at results in Creative Intelligence?

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Written by Sarah Graham
Updated over a week ago

How many tags are included per video?

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Written by Sarah Graham
Updated over a week ago