What is Influencer Intelligence?
Influencer Intelligence is a reporting experience in Vidmob that helps you understand not just how your creator content is performing, but why it performs the way it does.
By combining performance data with creative analysis, this report surfaces the key drivers behind successful influencer and creator content across channels. This enables teams to move beyond surface-level metrics and make more informed, creative-led decisions.
Influencer Intelligence is available as a subscription add-on.
To learn more or request access, book a demo here
Why It Matters
As creator content becomes an increasingly important part of media strategies, it is often evaluated alongside traditional paid media. However, understanding what makes influencer content effective can be challenging.
Influencer Intelligence helps bridge that gap by:
Identifying which creative elements are driving performance
Enabling more consistent evaluation across creators and formats
Supporting data-driven decisions when optimizing or scaling campaigns
Helping teams apply learnings from past content to future briefs
What’s included in the report
The report is structured around four core areas:
Creative trends
Identify patterns across your content to uncover opportunities to improve and scale performance.
Use this to:
Spot high-performing content across creator & channels
Identify opportunities to boost or extend top-performing content
Understand what’s consistently working across creators and campaigns
Performance signals
Understand the creative drivers behind performance outcomes.
Use this to:
See which creative elements are positively or negatively impacting results
Move beyond surface-level metrics to understand why content performs
Make more informed creative and strategic decisions
Creative and creator analysis
Analyze performance at both the content and creator level.
Use this to:
Compare creators based on performance and creative effectiveness
Identify high-potential creators and content to scale
Drill down into specific creative attributes for deeper analysis
Break down results by creator, market, or brand (if included in your data)
Brief Generator
Turn insights into action with data-backed creator briefs.
The Brief Generator uses report data to:
Instantly generate a new creator brief based on top-performing patterns
Enhance existing briefs with data-backed recommendations
Provide structured guidance grounded in actual performance data
You can interact with the Brief Generator conversationally to refine outputs based on your campaign needs, while keeping recommendations tied to your report data.
Why this matters
Influencer Intelligence helps teams move from reporting on results to acting on them.
With this report, you can:
Make more confident, data-driven creative decisions
Identify opportunities to scale performance more effectively
Improve collaboration with creators through clearer guidance
Align influencer content with broader marketing and media strategy
Supported Channels
Influencer Intelligence currently supports creator content from:
Instagram
TikTok
YouTube
Pinterest
Supported Content Types
Influencer Intelligence currently supports video-based content only. If your dataset includes static images, those rows will not be analyzed.
How It Works
To generate an Influencer Intelligence report, Vidmob combines:
Performance data (e.g., engagement, conversions)
Creative assets (video content)
Metadata (e.g., channel, brand, market, creator)
This data is analyzed to detect creative attributes and identify patterns that explain performance outcomes.
Before You Get Started
To ensure your report works correctly, make sure your data includes:
Required (must be mapped)
Media link (post URL or download URL)
Creator identifier/handle
Channel
At least one performance metric
Recommended
Brand
Market
Post Date
Post Title
Campaign or contextual metadata
Note: Fields like brand, market, and Post Date must be included in your upload if you want to filter or break down results by them later.
How to Create Your Influencer Intelligence Report
Step 1: Navigate to Reports
From the side menu, click Reports, then select Influencer Intelligence.
Step 2: Upload your data
Upload a .CSV file containing your creator data. Alternatively, select a previously uploaded dataset.
Notes:
You can manage uploads via Data Sources in the Reports menu
Use search to quickly find existing files
You can delete files using the three-dot menu
Once you’ve decided how to proceed, click the “Next” button in the top-right corner.
Step 3: Map your fields
Match your CSV columns to the required platform fields.
Fields marked as Mapped are automatically matched
Fields marked as Missing must be manually mapped
To map:
Click Select an option
Choose the correct column from your CSV
All required fields must be mapped before continuing.
Click Next once complete.
Step 4: Add report details
Enter a name for your report.
You can also optionally include:
Brand (if not already mapped)
Market (if not already mapped)
Industry
Learning Agenda
These help organize and contextualize your analysis.
Click Create to generate your report.
Report Processing
Once created, your report will begin processing.
Reports may take time depending on dataset size
You can monitor status in the Reports list
You’ll be notified via email when your report is ready
Using Filters and Scope
Within your report, you can:
Add channels to expand your analysis (shown as tabs)
Filter by brand, market, or creator
Note: These filters are only available if the fields were included and mapped during upload.
Influencer-Specific Creative Attributes
Influencer Intelligence includes detection of attributes commonly found in creator content.
These provide deeper insight into how content is structured and communicates with audiences.
Examples include:
Content styles (e.g., tutorials, reviews)
Visual context (e.g., retail, home, office environments)
Storytelling elements (e.g., emotional cues, hooks)