What is Influencer Intelligence?
Influencer Intelligence is a reporting experience in Vidmob that helps you understand not just how your creator content is performing—but why it performs the way it does.
By combining performance data with creative analysis, this report surfaces the key drivers behind successful influencer and creator content across channels. This enables teams to move beyond surface-level metrics and make more informed, creative-led decisions.
Why It Matters
As creator content becomes an increasingly important part of media strategies, it is often evaluated alongside traditional paid media. However, understanding what makes influencer content effective can be challenging.
Influencer Intelligence helps bridge that gap by:
Identifying which creative elements are driving performance
Enabling more consistent evaluation across creators and formats
Supporting data-driven decisions when optimizing or scaling campaigns
Helping teams apply learnings from past content to future briefs
What You’ll Find in the Report
The Influencer Intelligence report is designed to provide a structured view of creative performance across your creator content.
Within the report, you’ll be able to:
Analyze performance across multiple creators and channels
Identify patterns in high- and low-performing content
Explore how specific creative elements impact results
Review summarized insights and recommendations
Supported Channels
Influencer Intelligence currently supports creator content from the following platforms:
Instagram
TikTok
YouTube
Pinterest
How It Works (High-Level)
To generate an Influencer Intelligence report, the platform combines:
Performance data (such as engagement or conversion metrics)
Creative assets (such as videos or images)
Supporting metadata (such as channel or campaign context)
Using this information, Vidmob analyzes creative attributes and surfaces insights that help explain performance outcomes.
How to Create Your Influencer Intelligence Report
Step 1: From the side menu, click on “Reports,” then select “Influencer Intelligence” from the submenu.
Step 2: Upload a .CSV file with your data.
Alternatively, you can create your report using a dataset that has already been uploaded to the platform, which will be listed below.
Note: In the Reports submenu, you can click on Data Sources to upload and manage your CSV files.
On this page, you can click the three-dot button aligned to the file name to delete it. To upload a new CSV file, simply click the Upload CSV button in the top-right corner.
Note: You can use the search tool to find previously uploaded files.
Once you’ve decided how to proceed, click the “Next” button in the top-right corner.
Step 3: On the next page, you’ll see two columns: "Field name" representing the platform fields and "CSV column" representing the columns from your CSV file.
In most cases, columns are automatically matched. When this happens, the row will display a “Mapped” status. If a column is not automatically matched, it will show as “Missing”.
To continue, click “Select an option” in the “CSV Column” field and choose the corresponding column from your file.
Once all columns are mapped, click the “Next” button in the top-right corner.
Step 4: In the final step, enter a name for your report.
You can also optionally include additional details such as Brand, Market, Industry, and Learning Agenda to help organize and contextualize your analysis.
Once all required information has been completed, click the “Create” button in the top-right corner to generate your report.
Influencer-Specific Creative Attributes
In addition to standard creative analysis, Influencer Intelligence includes detection of attributes that are commonly found in creator content.
These attributes help provide deeper context into how influencer content is structured and how it communicates with audiences.
Examples include content styles (such as tutorials or reviews), visual context (such as retail or office environments), and storytelling elements (such as emotional cues).
For a full list of supported attributes, please refer to the article below:
👉 Influencer Attributes