Every creative asset is the result of a multitude of different creative decisions, such as which color, text, scene, or human presence to include. With AI, you can easily identify what, when, and where those different creative decisions appear in an asset on a frame-by-frame basis. To learn more about how VidMob Creative Analytics categorizes and labels these creative decisions, or what we call creative elements, see the table below.

What creative elements can Creative Analytics identify?

Creative Element



Object Detection

Identifies thousands of objects, people, scenes & activities in images and videos. We can use these elements to understand the key visuals that contribute to creative performance

Gaze & Emotion

Can easily detect when faces appear and get attributes such as gender, gaze direction & emotions. We can use this to help inform the optimal way to include human presence in creative.


We process all text detected in your creative and identify the word or line that is used most frequently in your creative and is likely to be the emphasis message that caught viewers' attention. You can use this to optimize the messaging in your creative and ensure your key message or CTA is clearly highlighted.

Branding Detection

We are able to confidently detect popular product logos in your creatives. This unlocks the ability to understand how a brand's logo contributes to performance.

Color Analysis

The color model detects the most dominant colors, temperature, vibrancy, contrast & text contrast across each frame. This can help our clients understand the optimal way to incorporate color to boost performance.

For more information on Color Creative Elements, check out this help center article.

Celebrity Recognition

We recognize thousands of celebrities across a wide range of categories. When using well-known celebrities in creative, this can help you identify which talent is most impactful to your creative performance.

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