There are thousands upon thousands of possible elements that can appear in any given creative. Each element in our system is a model's prediction for what it saw, where it saw it, and when it saw it in each frame of the creative.


Creative elements that Creative Analytics can identify

Creative Element

Description

Example

Label Detection

Identifies throughs of objects, scenes & activities. We can use these elements to understand the key visuals that contribute to creative performance

Face Detection & Analysis

Can easily detect when faces appear in images and videos and get attributes such as gender, age range, gaze direction & emotions. We can use this to help inform the optimal way to include human presence in creative.

Celebrity Recognition

We recognize thousands of celebrities across a wide range of categories. When using well-known celebrities in creative, this can help you identify which talent is most impactful to your creative performance.

Text Detection

We process all text detected in your creative and identify the word or line that is used most frequently in your creative and is likely to be the phrase that caught viewers' attention. You can use this to optimize the messaging in your creative and ensure your key message is clearly highlighted.

Detect Logos

We are able to confidently detect popular product logos within images and videos. This unlocks the ability to understand how a brand's logo contributes to performance.

Color Analysis

The color model detects the most dominant colors, temperature, vibrancy, contrast & text contrast across each frame. This can help our clients understand the optimal way to incorporate color to boost performance.

For more information on Color Creative Elements, check out this help center article.

Example of Elements Identified:

  • Celebrity: Megan Rapinoe

  • Logo: Subway

  • Text: Choose Better.

  • Text: Be Better.

  • Emotion: Happy

  • Emphasis word: Better

  • Label: Sandwich

  • Label: Human

  • Label: Person

  • Label: Face

  • Label: Woman

  • Label: Arm

  • Label: Hand

  • Label: Finger

  • Label: Necklace

  • Label: Earring

  • Label: Hair

  • Label: Apparel

  • Label: Clothing

  • Gaze: Straight ahead

  • Gaze: Up

  • Cool Color Temperature

  • Warm Color Temperature

  • Medium Color Contrast

  • High Text Color Contrast


Custom Element Sets

  • Creating custom element sets allows you to group elements into a broader theme when a single element doesn't capture all creative.

  • Grouping together multiple tags uses an ‘OR’ logic statement to generate results - meaning that grouping together multiple tags returns the performance of creative that have any one of the individual elements in it.

    • The best example of a use for this is grouping together something like: Pool or Bar or Drink or Lobby to get to the theme of 'Hotel Amenities'.

When to use automated creative elements vs custom groupings

Creative Elements

Custom Groupings

AI creative elements and custom element sets should be the first stop for the following creative learning areas:

•Color

•Human Presence

•Emotion

•Celebrity talent

•Object detection

•Specific text presence

•Branding presence

In our product’s present state, custom creative groupings are a better option for the following creative learning areas:

•Story narrative

•Branding presentation

•Messaging presentation

•Scenery detection

•Audio elements

•Low volume of creative

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