Understanding Creative Analytics

How does the Insights Library work?

Written by Sam Schlessel
Updated over a week ago

What is Creative Analytics™?

Written by Sarah Graham
Updated over a week ago

Before you analyze: Pre-analysis Prep

Written by Sarah Graham
Updated over a week ago

Campaign Compare Report

Written by Sam Schlessel
Updated over a week ago

Creative elements that Creative Analytics can identify

Written by Sam Schlessel
Updated over a week ago

Why is there a change in my key data?

Written by Sam Schlessel
Updated over a week ago

What languages are supported in Creative Analytics and Creative Scoring?

Written by Sam Schlessel
Updated over a week ago

Introduction to Creative Testing

A process to validate creative insights while also accounting for the constantly changing digital landscape

Written by Sam Schlessel
Updated over a week ago

How to share reports with team members

Written by Sam Schlessel
Updated over a week ago

Understanding the roles and permissions needed to connect to Creative Analytics

Written by Elise Young
Updated over a week ago

Share or Read-Only Access

Written by Sam Schlessel
Updated over a week ago

Admin or Standard Access

Written by Sam Schlessel
Updated over a week ago

Develop creative questions to understand what’s driving ad performance

Written by Sam Schlessel
Updated over a week ago

How do I create an Element Set?

Written by Sarah Graham
Updated over a week ago

What KPIs can you use in Creative Analytics?

VidMob supports KPIs that are available on each social platform by pulling in metric data directly from platform APIs.

Written by Elise Young
Updated over a week ago

Color Creative Elements

Written by Sam Schlessel
Updated over a week ago

Can I test an asset prior to flight?

N

Written by Nick Zanetis
Updated over a week ago

Can you incorporate brand lift results into analysis?

N

Written by Nick Zanetis
Updated over a week ago

Can you analyze our static ads?

N

Written by Nick Zanetis
Updated over a week ago

Can you look at custom/hyper-targeted audiences?

N

Written by Nick Zanetis
Updated over a week ago

Can you analyze one creative across multiple platforms at the same time?

N

Written by Nick Zanetis
Updated over a week ago

How far back can you pull data to analyze?

N

Written by Nick Zanetis
Updated over a week ago

Can you analyze non-paid/organic videos?

N

Written by Nick Zanetis
Updated over a week ago

When can we start looking at results in Creative Analytics?

Written by Sarah Graham
Updated over a week ago

Why do we not see the first ~2 seconds of data in the Viewer Percentage graph?

Written by Sarah Graham
Updated over a week ago

How many tags are included per video?

Written by Sarah Graham
Updated over a week ago

How to connect your Amazon Advertising Profile

Below are the necessary steps to connect an Amazon Advertising Profile

Written by Sam Schlessel
Updated over a week ago

How to connect your LinkedIn Ad Account

Below are the necessary steps to connect a LinkedIn Ad Account.

Written by Sam Schlessel
Updated over a week ago

How to connect your Pinterest Ad Account

Below are the necessary steps to connect a Pinterest Ad Account.

Written by Sam Schlessel
Updated over a week ago

How to connect your Verizon Ad Account

Below are the necessary steps to connect a Verizon Media Ad Account

Written by Sam Schlessel
Updated over a week ago

How to connect your Twitter Ad Account

Below are the necessary steps to connect a Twitter Ad Account.

Written by Sam Schlessel
Updated over a week ago

How to connect your TikTok Ad Account

Below are the necessary steps to connect a TikTok Ad Account.

Written by Sam Schlessel
Updated over a week ago

How to connect your Snapchat Ad Account

Below are the necessary steps to connect a Snapchat Ad Account.

Written by Sam Schlessel
Updated over a week ago

How to connect your Google Ads Ad Account

Below are the necessary steps to connect a Google Ads Ad Account.

Written by Sam Schlessel
Updated over a week ago

How to connect your DV360 Ad Account

Below are the necessary steps to connect a DV360 Ad Account

Written by Sam Schlessel
Updated over a week ago

How to connect your FB/IG Ad Account and Pages

Below are the necessary steps to connect a FB/IG Ad Account and/or Page.

Written by Sam Schlessel
Updated over a week ago

Want to double-check if your account has successfully connected?

N

Written by Nick Zanetis
Updated over a week ago