Understanding Creative Analytics

Learn how to leverage creative data to improve media performance.

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42 articles in this collection
Written by Sam Schlessel, Nick Zanetis, Sarah Graham and 2 others
FAQ

VidMob's Creative Element Overview

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Written by Sam Schlessel
Updated over a week ago

How to add insights into your project’s brief

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Written by Sam Schlessel
Updated over a week ago

Creative elements that Creative Analytics can identify

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Written by Sam Schlessel
Updated over a week ago

How to associate your ad account with your industry to get access to normative insights

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Written by Sam Schlessel
Updated over a week ago

Why is there a change in my key data?

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Written by Sam Schlessel
Updated over a week ago

What languages are supported in Creative Analytics and Creative Scoring?

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Written by Sam Schlessel
Updated over a week ago

Introduction to Creative Testing

A process to validate creative insights while also accounting for the constantly changing digital landscape
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Written by Sam Schlessel
Updated over a week ago

How to share reports with team members

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Written by Sam Schlessel
Updated over a week ago

Understanding the roles and permissions needed to connect to Creative Analytics

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Written by Elise Young
Updated over a week ago

Share or Read-Only Access

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Written by Sam Schlessel
Updated over a week ago

Admin or Standard Access

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Written by Sam Schlessel
Updated over a week ago

Develop creative questions to understand what’s driving ad performance

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Written by Sam Schlessel
Updated over a week ago

Create Insights in Creative Analytics

Step-by-step guide on how to create insights directly in Creative Analytics
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Written by Sam Schlessel
Updated this week

How do I create an Element Set?

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Written by Sarah Graham
Updated over a week ago

What KPIs can you use in Creative Analytics?

VidMob supports KPIs that are available on each social platform by pulling in metric data directly from platform APIs.
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Written by Elise Young
Updated over a week ago

Color Creative Elements

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Written by Sam Schlessel
Updated over a week ago

Can I test an asset prior to flight?

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Written by Nick Zanetis
Updated over a week ago

Can you incorporate brand lift results into analysis?

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Written by Nick Zanetis
Updated over a week ago

Can you analyze our static ads?

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Written by Nick Zanetis
Updated over a week ago

Can you look at custom/hyper-targeted audiences?

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Written by Nick Zanetis
Updated over a week ago

Can you analyze one creative across multiple platforms at the same time?

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Written by Nick Zanetis
Updated over a week ago

How far back can you pull data to analyze?

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Written by Nick Zanetis
Updated over a week ago

Can you analyze non-paid/organic videos?

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Written by Nick Zanetis
Updated over a week ago

When can we start looking at results in Creative Analytics?

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Written by Sarah Graham
Updated over a week ago

Why do we not see the first ~2 seconds of data in the Viewer Percentage graph?

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Written by Sarah Graham
Updated over a week ago

How many tags are included per video?

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Written by Sarah Graham
Updated over a week ago
Ad Account Connections

How to connect your Amazon Advertising Profile

Below are the necessary steps to connect an Amazon Advertising Profile
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Written by Sam Schlessel
Updated over a week ago

How to connect your LinkedIn Ad Account

Below are the necessary steps to connect a LinkedIn Ad Account.
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Written by Sam Schlessel
Updated over a week ago

How to connect your Pinterest Ad Account

Below are the necessary steps to connect a Pinterest Ad Account.
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Written by Sam Schlessel
Updated over a week ago

How to connect your Verizon Ad Account

Below are the necessary steps to connect a Verizon Media Ad Account
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Written by Sam Schlessel
Updated over a week ago

How to connect your Twitter Ad Account

Below are the necessary steps to connect a Twitter Ad Account.
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Written by Sam Schlessel
Updated over a week ago

How to connect your TikTok Ad Account

Below are the necessary steps to connect a TikTok Ad Account.
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Written by Sam Schlessel
Updated over a week ago

How to connect your Snapchat Ad Account

Below are the necessary steps to connect a Snapchat Ad Account.
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Written by Sam Schlessel
Updated over a week ago

How to connect your Google Ads Ad Account

Below are the necessary steps to connect a Google Ads Ad Account.
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Written by Sam Schlessel
Updated over a week ago

How to connect your DV360 Ad Account

Below are the necessary steps to connect a DV360 Ad Account
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Written by Sam Schlessel
Updated over a week ago

How to connect your FB/IG Ad Account and Pages

Below are the necessary steps to connect a FB/IG Ad Account and/or Page.
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Written by Sam Schlessel
Updated over a week ago

Want to double-check if your account has successfully connected?

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Written by Nick Zanetis
Updated over a week ago