Understanding Creative Analytics
Learn how to leverage creative data to improve media performance.
Analytics Reports
This section walks you through Vidmob’s Analytics Reports. Learn what each report type shows, how to read them, and how to apply the insights to optimize your campaigns.
Analytics Ad Types & KPIs
Learn which ad formats Vidmob supports and how to choose the right KPIs for your analysis. This section covers the foundations of Creative Analytics — what you can measure, how different ad types are handled, and which metrics deliver the most actionable insights.
- What KPIs can you use in Creative Analytics?Vidmob supports KPIs that are available on each social platform by pulling in metric data directly from platform APIs
- What KPIs are best to choose for a VidMob analysis?Understand which KPIs will help you receive actionable insights and achieve optimal results
- How does VidMob support Ad Types?Learn what ad types with multiple creatives are, how they are displayed in Creative Analytics, and how to account for them in analytics
Analytics Methodology
Learn how Vidmob’s Creative Analytics is calculated. This section explains the methodology behind our reports, from data collection to performance benchmarks, so you can trust and interpret your insights with confidence.
- The Differences in Methodology of Element Impact and Guideline Performance reportingCompare two powerful reporting styles: Element Impact and Guideline Performance. Understand what each measures, how they are calculated, and when to use one over the other for clearer creative insights.
- What is the methodology for Analytics?Learn more about Creative Analytics' methodology
- How should I develop creative questions to understand what’s driving ad performance?Creative curiosity thought starters
- What Creative Elements can Creative Analytics identify?Find out which Creative Elements Creative Analytics indentify
- How Vidmob Detects User-Generated Content (UGC)Vidmob identifies user-generated content (UGC) by assessing whether a creative visually resembles authentic, everyday content typically shared by real people on social platforms.
Analytics FAQ & Troubleshooting
Find quick answers to common questions about Creative Analytics. This section covers frequent issues, data discrepancies, and troubleshooting tips so you can get back to insights faster.
- Creative Analytics Frequently Asked QuestionsFind out what are the most frequently asked questions and doubts about Creative Analytics
- How does creative volume impact use of Creative Analytics?Understand the importance of creative volume and what to do when your own creative volume is low
- What languages are supported in Creative Analytics?Learn which languages are supported by Creative Analytics
- How do I use a different currency in my reports?Switch currencies in your reports to match your local or regional financial context. See how currency settings work and how they affect metric comparisons across regions.