Understanding Creative Analytics

Learn how to leverage creative data to improve media performance.

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26 articles in this collection
Written by Sam Schlessel, Nick Zanetis, Sarah Graham and 1 other
FAQ

Creative elements that Creative Analytics can identify

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Written by Sam Schlessel
Updated over a week ago

What languages are supported in Creative Analytics and Creative Scoring?

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Written by Sam Schlessel
Updated over a week ago

Introduction to Creative Testing

A process to validate creative insights while also accounting for the constantly changing digital landscape
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Written by Sam Schlessel
Updated over a week ago

How to share reports with team members

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Written by Sam Schlessel
Updated over a week ago

Share or Read-Only Access

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Written by Sam Schlessel
Updated over a week ago

Admin or Standard Access

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Written by Sam Schlessel
Updated over a week ago

Develop creative questions to understand what’s driving ad performance

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Written by Sam Schlessel
Updated over a week ago

How do I create an Element Set?

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Written by Sarah Graham
Updated over a week ago

What KPIs can you use in Creative Analytics?

VidMob supports KPIs that are available on each social platform by pulling in metric data directly from platform APIs.
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Written by Elise Young
Updated over a week ago

Color Creative Elements

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Written by Sam Schlessel
Updated over a week ago

Can I test an asset prior to flight?

N
Written by Nick Zanetis
Updated over a week ago

Can you incorporate brand lift results into analysis?

N
Written by Nick Zanetis
Updated over a week ago

Can you analyze our static ads?

N
Written by Nick Zanetis
Updated over a week ago

Can you look at custom/hyper-targeted audiences?

N
Written by Nick Zanetis
Updated over a week ago

Can you analyze one creative across multiple platforms at the same time?

N
Written by Nick Zanetis
Updated over a week ago

How far back can you pull data to analyze?

N
Written by Nick Zanetis
Updated over a week ago

Can you analyze non-paid/organic videos?

N
Written by Nick Zanetis
Updated over a week ago

When can we start looking at results in Creative Analytics?

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Written by Sarah Graham
Updated over a week ago

Why do we not see the first ~2 seconds of data in the Viewer Percentage graph?

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Written by Sarah Graham
Updated over a week ago

How many tags are included per video?

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Written by Sarah Graham
Updated over a week ago