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Understanding Creative Analytics
Understanding Creative Analytics
Learn how to leverage creative data to improve media performance.
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37 articles in this collection
Written by
Sam Schlessel,
Nick Zanetis,
Sarah Graham
and 1 other
How does the Insights Library work?
Written by
Sam Schlessel
Updated over a week ago
Overview
What is Creative Analytics™?
Written by
Sarah Graham
Updated over a week ago
Analyzing Results
Before you analyze: Pre-analysis Prep
Written by
Sarah Graham
Updated over a week ago
Comparison Reports
Campaign Compare Report
Written by
Sam Schlessel
Updated over a week ago
FAQ
Creative elements that Creative Analytics can identify
Written by
Sam Schlessel
Updated over a week ago
Why is there a change in my key data?
Written by
Sam Schlessel
Updated over a week ago
What languages are supported in Creative Analytics and Creative Scoring?
Written by
Sam Schlessel
Updated over a week ago
Introduction to Creative Testing
A process to validate creative insights while also accounting for the constantly changing digital landscape
Written by
Sam Schlessel
Updated over a week ago
How to share reports with team members
Written by
Sam Schlessel
Updated over a week ago
Understanding the roles and permissions needed to connect to Creative Analytics
Written by
Elise Young
Updated over a week ago
Share or Read-Only Access
Written by
Sam Schlessel
Updated over a week ago
Admin or Standard Access
Written by
Sam Schlessel
Updated over a week ago
Develop creative questions to understand what’s driving ad performance
Written by
Sam Schlessel
Updated over a week ago
How do I create an Element Set?
Written by
Sarah Graham
Updated over a week ago
What KPIs can you use in Creative Analytics?
VidMob supports KPIs that are available on each social platform by pulling in metric data directly from platform APIs.
Written by
Elise Young
Updated over a week ago
Color Creative Elements
Written by
Sam Schlessel
Updated over a week ago
Can I test an asset prior to flight?
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Written by
Nick Zanetis
Updated over a week ago
Can you incorporate brand lift results into analysis?
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Written by
Nick Zanetis
Updated over a week ago
Can you analyze our static ads?
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Written by
Nick Zanetis
Updated over a week ago
Can you look at custom/hyper-targeted audiences?
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Written by
Nick Zanetis
Updated over a week ago
Can you analyze one creative across multiple platforms at the same time?
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Written by
Nick Zanetis
Updated over a week ago
How far back can you pull data to analyze?
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Written by
Nick Zanetis
Updated over a week ago
Can you analyze non-paid/organic videos?
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Written by
Nick Zanetis
Updated over a week ago
When can we start looking at results in Creative Analytics?
Written by
Sarah Graham
Updated over a week ago
Why do we not see the first ~2 seconds of data in the Viewer Percentage graph?
Written by
Sarah Graham
Updated over a week ago
How many tags are included per video?
Written by
Sarah Graham
Updated over a week ago
Ad Account Connections
How to connect your Amazon Advertising Profile
Below are the necessary steps to connect an Amazon Advertising Profile
Written by
Sam Schlessel
Updated over a week ago
How to connect your LinkedIn Ad Account
Below are the necessary steps to connect a LinkedIn Ad Account.
Written by
Sam Schlessel
Updated over a week ago
How to connect your Pinterest Ad Account
Below are the necessary steps to connect a Pinterest Ad Account.
Written by
Sam Schlessel
Updated over a week ago
How to connect your Verizon Ad Account
Below are the necessary steps to connect a Verizon Media Ad Account
Written by
Sam Schlessel
Updated over a week ago
How to connect your Twitter Ad Account
Below are the necessary steps to connect a Twitter Ad Account.
Written by
Sam Schlessel
Updated over a week ago
How to connect your TikTok Ad Account
Below are the necessary steps to connect a TikTok Ad Account.
Written by
Sam Schlessel
Updated over a week ago
How to connect your Snapchat Ad Account
Below are the necessary steps to connect a Snapchat Ad Account.
Written by
Sam Schlessel
Updated over a week ago
How to connect your Google Ads Ad Account
Below are the necessary steps to connect a Google Ads Ad Account.
Written by
Sam Schlessel
Updated over a week ago
How to connect your DV360 Ad Account
Below are the necessary steps to connect a DV360 Ad Account
Written by
Sam Schlessel
Updated over a week ago
How to connect your FB/IG Ad Account and Pages
Below are the necessary steps to connect a FB/IG Ad Account and/or Page.
Written by
Sam Schlessel
Updated over a week ago
Want to double-check if your account has successfully connected?
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Written by
Nick Zanetis
Updated over a week ago