Understanding Creative Analytics

Learn how to leverage creative data to improve media performance.

Katie avatar Sam Schlessel avatar N +3
40 articles in this collection
Written by Katie, Sam Schlessel, Nick Zanetis and 3 others
Ad Account Connections

How to connect your Amazon Advertising Profile

Below are the necessary steps to connect an Amazon Advertising Profile
Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

How to connect your LinkedIn Ad Account

Below are the necessary steps to connect a LinkedIn Ad Account.
Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

How to connect your Pinterest Ad Account

Below are the necessary steps to connect a Pinterest Ad Account.
Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

How to connect your Verizon Ad Account

Below are the necessary steps to connect a Verizon Media Ad Account
Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

How to connect your Twitter Ad Account

Below are the necessary steps to connect a Twitter Ad Account.
Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

How to connect your TikTok Ad Account

Below are the necessary steps to connect a TikTok Ad Account.
Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

How to connect your Snapchat Ad Account

Below are the necessary steps to connect a Snapchat Ad Account.
Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

How to connect your Google Ads Ad Account

Below are the necessary steps to connect a Google Ads Ad Account.
Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

How to connect your DV360 Ad Account

Below are the necessary steps to connect a DV360 Ad Account
Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

How to connect your FB/IG Ad Account and Pages

Below are the necessary steps to connect a FB/IG Ad Account and/or Page.
Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

Want to double-check if your account has successfully connected?

N
Written by Nick Zanetis
Updated over a week ago
FAQ

VidMob's Creative Element Overview

Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

How to associate your ad account with your industry to get access to normative insights

Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

Why is there a change in my key data?

Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

What languages are supported in Creative Analytics and Creative Scoring?

Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

Introduction to Creative Testing

A process to validate creative insights while also accounting for the constantly changing digital landscape
Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

How to share reports with team members

Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

Understanding the roles and permissions needed to connect to Creative Analytics

Felipe Vianna avatar
Written by Felipe Vianna
Updated over a week ago

Share or Read-Only Access

Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

Admin or Standard Access

Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

How should I develop creative questions to understand what’s driving ad performance?

Creative curiosity thought starters
Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

How to invite team members to view data in Creative Analytics

Grant stakeholders access to VidMob’s creative data for any connected ad account.
Katie avatar
Written by Katie
Updated over a week ago

Create Insights in Creative Analytics

Step-by-step guide on how to create insights directly in Creative Analytics
Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

How do I create an Element Set?

Sarah Graham avatar
Written by Sarah Graham
Updated over a week ago

What KPIs can you use in Creative Analytics?

VidMob supports KPIs that are available on each social platform by pulling in metric data directly from platform APIs.
Felipe Vianna avatar
Written by Felipe Vianna
Updated over a week ago

Color Creative Elements

Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

Can I test an asset prior to flight?

N
Written by Nick Zanetis
Updated over a week ago

Can you incorporate brand lift results into analysis?

N
Written by Nick Zanetis
Updated over a week ago

Can you analyze our static ads?

N
Written by Nick Zanetis
Updated over a week ago

Can you look at custom audiences?

N
Written by Nick Zanetis
Updated over a week ago

Can you analyze one creative across multiple platforms at the same time?

N
Written by Nick Zanetis
Updated over a week ago

How far back can you pull data to analyze?

N
Written by Nick Zanetis
Updated over a week ago

Can you analyze non-paid/organic videos?

N
Written by Nick Zanetis
Updated over a week ago

When can we start looking at results in Creative Analytics?

Sarah Graham avatar
Written by Sarah Graham
Updated over a week ago

Why do we not see the first ~2 seconds of data in the Viewer Percentage graph?

Sarah Graham avatar
Written by Sarah Graham
Updated over a week ago

How many tags are included per video?

Sarah Graham avatar
Written by Sarah Graham
Updated over a week ago