A major component of producing and distributing high-performing ad creative is understanding not only what you’re trying to achieve, but how you’re trying to achieve it.
Developing creative questions is a great place to start. See below for example creative questions you can answer using VidMob's creative Analytics technology.
Creative Curiosity: Key Visual Thought Starters
Human Presence | Background | Visual Concept | Partnerships |
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Creative Curiosity: Messaging Thought Starters
Narrative | Product/Brand Claims | Conversion-Focused Language | Audio |
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Creative Curiosity: Branding & Duration Thought Starters
Branding: Logo | Branding: Product | Duration: General | Duration: Pacing |
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