A major component of producing and distributing high-performing ad creative is understanding not only what you’re trying to achieve, but how you’re trying to achieve it.
Developing creative questions is a great place to start. See below for example creative questions you can answer using VidMob's creative Analytics technology.
Creative Curiosity: Key Visual Thought Starters
Creative Curiosity: Messaging Thought Starters
Creative Curiosity: Branding & Duration Thought Starters