How to use Maddie for Normative Insight (Beta)

Maddie is designed to enhance your interaction with Vidmob's normative data your and insights through a conversational chat interface. This intuitive, chat-like experience allows you to easily engage with and extract valuable insights from our creative dataset, making your work more efficient and informed. By streamlining the process of accessing and utilizing these insights, the Maddie aims to significantly improve the creative optimization process and the value you derive from VidMob’s platform.

If you are interested in learning more about insights specifically tailored to your brand’s unique performance data, check out this Help Center article: How to Use Maddie for Brand Insight (Beta)

Maddie transforms the way you interact with data, making it more accessible and actionable. Instead of manually sifting through large volumes of information, you can now ask specific questions and receive tailored insights that are directly relevant to your projects. This feature helps you make data-driven decisions more effectively, enhancing the performance of your campaigns by leveraging VidMob’s unique creative insights.

Whether you’re planning a new campaign or optimizing an existing one, Maddie can provide you with critical insights into what creative elements are driving success in your industry or on specific platforms. You can ask questions about norms, best practices, and creative strategies, and immediately receive synthesized insights that you can apply to your work. Additionally, you can attach these insights directly to your projects, ensuring that your creative decisions are informed by the latest data.

You can use Maddie to ask questions about your Analytic Reports or Scoring Reports. Whether you want to understand which creative elements drive performance or explore how your scoring guideline vary across channels, Maddie helps you uncover clear, data-backed insights directly within your workspace.

Step 1: Open the Maddie interface from within VidMob’s Analytics platform.

Step 2: Begin by typing your question or request into the chat box. For example, you might ask, “How does scenery affect performance?” or “How do my scoring guidelines vary across channels?”. Your questions will pull data from the following reports:

Step 3: Press Enter to submit your question. The Maddie will process your query and generate a response based on VidMob’s normative data.

Note: You will be able to view your chat history by opening the history panel from the control bar. Conversations are grouped by timeline (Today, Yesterday, Previous 7 days, Previous 30 days, Older), and you can delete individual chats if desired.

When you click on an element, a module will pop up providing an overview of that element. This allows you to learn more about its performance and view the associated creative.

Step 4: Review the response provided. If you need further clarification or additional insights, you can continue the conversation by asking follow-up questions.

Step 1: After receiving a response from the chat interface, click the “Add to project” button.

Step 2: A modal pop-up will appear, prompting you to select the project to which you want to attach the insight.

Step 3: Once the project is selected, a notification will confirm that the insight has been successfully attached.

Step 1: After receiving a chat response that you find particularly valuable, click the “Add to library” button.

Step 2: A notification will confirm that the insight has been added to the Insights Library.

Each response you receive will include the following information:

Maddie supports a wide range of KPIs across multiple channels, including:

By integrating Maddie into your workflow, you can ensure that your creative strategies are backed by data-driven insights, leading to more effective and successful campaigns.