Maddie in Vidmob's platform is designed to help you unlock the “why” behind your brand's creative performance through an interactive, conversational chat interface. This tool allows you to delve into your brand-specific data and understand which creative elements impact your KPIs. Brand Maddie differs from the Normative Maddie by delivering insights specifically tailored to your brand’s unique performance data.

Note: To maximize the value of Maddie, it’s essential to set brand identifiers and descriptions for your ad accounts. Doing so enables the Maddie to deliver highly accurate, detailed insights specific to your brand. By assigning brand identifiers and descriptions, you gain access to streamlined management and reporting tailored to your unique performance data. Unlike the Normative Maddie which provides benchmarked insights across industries, the Brand Insight Co-Pilot focuses exclusively on your brand, helping you uncover actionable takeaways about the creative elements driving your KPIs.

To set up your brand identifiers, check out this Help Center article: How do I create a brand label and a description?

Maddie transforms how you interact with brand-specific data, making it accessible and actionable. Rather than combing through large datasets, you can ask targeted questions about your brand’s creative performance and receive tailored recommendations that are directly relevant to your campaigns. This feature enables you to make data-driven creative decisions that are informed by your brand’s specific goals and metrics, optimizing your campaigns and maximizing results.

Whether you’re planning a new campaign or optimizing an existing one, Maddie provides insights into creative elements that impact performance. You can ask questions like, “What colors drive engagement for my brand?” and receive detailed recommendations to guide your creative strategy, all accessible directly within your projects.

You can use Maddie to ask questions about your Analytic Reports or Scoring Reports. Whether you want to understand which creative elements drive performance or explore how your scoring guideline vary across channels, Maddie helps you uncover clear, data-backed insights directly within your workspace.

Step 1: Open the Maddie interface from within Vidmob’s platform.

Begin by typing your question or request into the chat box. For example, you might ask, “How does scenery affect performance?” or “How do my scoring guidelines vary across channels?”. Your questions will pull data from the following reports:

Step 3: Press Enter to submit your question. Maddie will process your query and generate a response based on your brand’s specific data and filters.

When you click on an element, a module will pop up providing an overview of that element. This allows you to learn more about its performance and view the associated creative.

Step 4: Review the response. If you need additional information or further clarification, you can continue the conversation with follow-up questions.

Step 1: After receiving a response from Maddie, click the “Add to project” button.

Step 2: A modal pop-up will appear, prompting you to select the project to attach all or that specific insight.

Step 3: Once the project is selected, a notification will confirm that the insight has been successfully attached.

Step 1: After receiving a chat response that is particularly valuable, click the “Add to library” button.

Step 2: You will receive a notification confirming that the insight has been added to the Insights Library.

Note: You can provide feedback on your response by clicking the thumbs up or down button. You will then be able to provide additional context to your feedback. This will help improve the feature over time.

Each response you receive will include the following information: Each response includes information about the scope of data, such as: “Based on brand X and brand Y in the US market, from Jan 1, 2023, to Sept 4, 2023, these are the top-performing elements for 3-second VTR.”

The response will include:

Note: If multiple brands are selected, insights will reflect an aggregated view across the selected brands.

Maddie can:

Note: If there is insufficient data to generate insights, Maddie will display a message explaining the lack of data.