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What are the roles and permissions needed to connect to Creative Analytics?
What are the roles and permissions needed to connect to Creative Analytics?

Know which ones the roles and permissions to connect to Creative Analytics

Sam Schlessel avatar
Written by Sam Schlessel
Updated over a week ago

VidMob asks for the minimum set of permissions from a user that allows Creative Analytics to perform as expected. The permissions asked for are directly sourced from each platform, which sometimes means asking for data that does not seem related. Read the details below to understand these instances.

VidMob only reads information for our Creative Analytics tool. However, sometimes the minimum permission includes write access, due to it not being separated by the platform. This means the access VidMob is granted has potential to change information, but VidMob does not utilize this ability.

The user who is authenticating the connection must have, at minimum, the permissions that VidMob is requesting. If the user happens to have more permissions than what VidMob is requesting, VidMob will not inherit any additional permissions. The roles we indicate for each platform have been verified by platform, to have the correct minimum requirements.

The list of required roles and permissions are organized by platform:


Facebook/Instagram

To successfully connect, a user must have at least one of the following roles:

  1. Analyst

  2. Admin (for more complex ad account structures)

  3. Business Manager Admin (if using any custom audiences)

Permission

Definition

Manage ads for ad accounts that you have access to

This enables VidMob to read and write to your Facebook campaigns, ads, and creative in Ads Manager for the ad accounts you have connected, and publish any VidMob-made creative to your ad account.

Access your Facebook ads and related stats

This gives VidMob read-only access to your Facebook campaigns, ads, and creative in Ads Manager for the ad accounts you have connected. This prevents VidMob from changing any information on your account or in Ads Manager.

Manage your business

This enables VidMob to oversee your business assets, like ad accounts and claiming ad accounts. It also permits VidMob to request analytics insights for app improvement and marketing, using anonymized data to protect user privacy.

Receive your email address

This enables VidMob to receive your email address. We may use this information to contact you.

Access profile and posts from the Instagram account connected to your Page

This enables VidMob to receive profile and posts analytics from your Instagram Business Account linked to your Facebook page(s). VidMob can’t change any information.

Access insights for the Instagram account connected to your Page

This enables VidMob to receive insights for the Instagram account linked to your Facebook page, but not change any information.

Access your Page and App Insights

This enables VidMob to read insights from Facebook tied to page posts (or app, but VidMob does not support app analysis). VidMob can also analyze post performance, for both Boosted and Organic, but not change any information. This permission stays the same for every role.

Receive your photos

This enables you to add photos from your personal Facebook profile to a VidMob project, as a project asset.

Receive your videos

This enables you to add videos from your personal Facebook profile to a VidMob project, as a project asset.

Create and manage content on your Page

This enables VidMob to create, edit, and delete your Facebook page posts, as well as gather post analytics.

Read content posted on the Page

This enables VidMob to read user-generated content on the Page such as posts, comments and ratings, delete user comments on Page posts, and review tagged posts.

Show a list of the pages your manage


This enables VidMob to verify who manages a Facebook page, but not change any information.


Twitter

To successfully connect, a user must have at least one of the following roles:

  1. Account Administrator

  2. Ad Manager

Permission

Definition

See Tweets from your timeline (including protected Tweets) as well as your Lists and collections

This permission allows VidMob to view the Tweets made on your account in order to identify any promoted Tweets (ads). VidMob uses this to analyze your promoted Tweets for performance.

See your Twitter profile information and account settings

This permission allows VidMob to view basic profile information. VidMob uses this in order to maintain a connection between your Twitter account and VidMob account.

See accounts you follow, mute, and block

This permission allows VidMob to see accounts that share a relationship with yours. VidMob does not check any accounts that share a relationship with your account.

Follow and unfollow accounts for you

This permission allows VidMob to manage what accounts you follow. VidMob does not change any settings in your account, including which other accounts to follow or unfollow.

Update your profile and account settings

This permission allows VidMob to update your profile and account settings. VidMob does not do anything that manages your account, including updating your account settings.

Post and delete Tweets for you, and engage with Tweets posted by others (Like, un-Like, or reply to a Tweet, Retweet, etc.) for you

This permission allows VidMob to manage your Tweets and Tweet engagement. VidMob does not do anything that manages your account, including Tweet management and Tweet engagement.

Create, manage, and delete Lists and collections for you

This permission allows VidMob to manage your Lists and collections. VidMob does not do anything that manages your account, including Lists and collections.

Mute, block, and report accounts for you

This permission allows VidMob to manage muting, blocking, and reporting accounts.. VidMob does not do anything that manages your account, including muting, blocking, and or reporting accounts.

See your email address

This permission allows VidMob to see your email address. VidMob uses this to maintain a connection between your Twitter account and VidMob account.

See, create, and manage your advertising data including: Campaigns, Audiences, Business and ad account information, Ad account and user settings, Creatives and media

This permission allows VidMob to manage your ad account. VidMob does not do any ad account management, as VidMob only needs to read the information from the ad account


Snapchat

To successfully connect, a user must have at least one of the following roles:

  1. Account Admin

  2. Campaign Manager

Permission

Definition

User ID, Name on Ads Manager, Email Address on Ads Manager

This permission allows VidMob to manage advertising related objects in your ad account. VidMob uses this permission in order to read campaign data, download the creative used in your ads, and read reporting data in order to provide analysis.

Having a role of Data Manager or Data Analyst will not allow that account to be able to upload creative onto the Snapchat Ad Account from VidMob


LinkedIn

To successfully connect, a user must have at least one of the following roles:

  1. Account Manager

  2. Campaign Manager

  3. Creative Manager

  4. Viewer

If you are connecting an account that has media in it that originated on a LinkedIn Page, you must have at least one of the following roles on the relevant LinkedIn Page

  1. Super Admin

  2. Content Admin

  3. Sponsored Content Poster

Please note: A Super Admin can add additional Super Admins or Content Admins.

Permission

Definition

Use the primary email address associated with your LinkedIn account

This permission allows VidMob to obtain your email address. We use this to help establish connections between your VidMob account and LinkedIn account.

Retrieve your advertising accounts

This permission allows VidMob to read your ad accounts, but not make any changes. We use this to identify what campaigns and creatives are available for analysis, as well as gather the information necessary to generate reports.

Use your basic profile including your name, photo, headline, and public profile URL

This permission allows VidMob to retrieve basic profile details. We use this to help establish connections between your VidMob account and LinkedIn account.

Use your name and photo

This permission allows VidMob to obtain your name and photo. We use this to help establish connections between your VidMob account and LinkedIn account.

Retrieve reporting for your advertising accounts

This permission allows VidMob to retrieve the reporting (performance) information for your ad accounts. This critical access enables VidMob to measure your creative.

Retrieve your organizations’ posts, including any comments, likes, and other engagement data

This permission allows VidMob to retrieve posts made by your organization. Sometimes these posts can become ads, so in order to be able to analyze all of your ads we need access to the original post.


This user must have one of the two roles in the organization, which is separate from the ad account, in order to have this permission work

  • ADMINISTRATOR

  • DIRECT_SPONSORED_CONTENT_POSTER


Pinterest

To successfully connect, a user must have at least one of the following roles:

  1. Admin

  2. Campaign

  3. Analyst

Permission

Definition

Create and manage your ad campaigns and account data

This permission allows VidMob to manage advertising related objects in your ad account. VidMob only reads data to analyze your creative.

Create new Pins and boards

This permission allows VidMob to create new Pins and boards on your account. VidMob uses this in order to upload creative that was built on VidMob’s platform.

Create and update your Pinterest tag settings

This permission allows VidMob to create and update your Pinterest tag settings. VidMob does not use this permission.

Manage your Catalog (aka your shopping feed)

This permission allows VidMob to manage your catalog, which includes creating, reading, updating, and deleting items in your catalog. VidMob does not use this permission.


TikTok

To successfully connect, a user must have at least one of the following roles:

  1. Admin

  2. Operator

  3. Analyst

Permission

Definition

Read Public User Information

This permission allows VidMob to view your email and name. This permission is not configurable by VidMob and is required by TikTok. VidMob uses your email address in order to help link together information between your TikTok Ad Account and your VidMob account.

Ad Account Management

This permission allows VidMob to read your ad account information. VidMob uses this to help create more user friendly information (e.g. names instead of IDs) on our platform.

Ads Management

This permission allows VidMob to read your ad information. VidMob uses this to identify all the ads in your ad account in order to identify what to report against, as well identifying which creative needs to be analyzed.

Reporting

This permission allows VidMob to read your reporting / performance data on your ad account. VidMob uses this to pull down key metrics and reports to combine with the creative analysis.

Creative Management

This permission allows VidMob to read your creative assets. VidMob uses this to download creative assets from TikTok for analysis in tandem with reporting information.

App Management

This permission allows VidMob to read your app information. VidMob uses this to identify any applications that were used in an ad to append additional analysis for in-app actions.

Pixel Management

This permission allows VidMob to read your pixel information. VidMob uses this to append additional conversion related metrics and deepen the analysis for your creative.

Audience Management

This permission allows VidMob to read your custom audience information. VidMob is using this to help identify what kinds of targeting your ad sets are attempting to reach in order to provide more precise insight delivery.


Google Ads

To successfully connect, a user must have at least one of the following roles:

  1. Read Only

  2. Standard

  3. Admin

Permission

Definition

Manage Your AdWords Campaigns

This permission allows VidMob to access objects on your AdWords ad account. VidMob only reads information. VidMob does not create, edit, or delete anything.


DV360

To successfully connect, a user must have at least one of the following roles:

  1. Read Only

  2. Standard

  3. Admin

Permission

Definition

Create, see, edit, and permanently delete your Display & Video 360 Entities and reports

This permission allows VidMob to see, edit, and delete (or archive) your Campaigns, Insertion Orders, Line Items, Ads, and Creatives in your DV360 Partner. VidMob only utilizes the “see” ability; VidMob does not create, edit, or delete anything on your behalf.

View and manage your reports in DoubleClick Bid Manager

This permission allows VidMob to create and read reports in your DV360 Partner.

VidMob does not manage reports on your behalf.

CM360 permission requirements within DV360 section. Required: “Trafficking permission”


Vidmob requires this level of access to successfully important media KPIs and the creative assets. Vidmob does not have the ability to edit campaign details.

Note: It is possible that the person who has ad account access in DV360 and the person who has CM360 access are different. Both people will need to connect via the integrations page. If multiple people are connecting, they need to be in the same Organization when they do the connection.


Amazon Advertising

Required Role(s):

  1. Admin user with permissions to Campaign Manager and Report Center

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