A major component of producing and distributing high-performing ad creative is understanding not only what you’re trying to achieve, but how you’re trying to achieve it.
Developing creative questions is a great place to start. Below is a list of example creative questions to help inspire your own:
Should I open my creative with a person or product?
Which corner is most effective to place my logo?
Should I use an intro card with my brand's logo or include it in an outro card?
When a person is on screen, should they be looking directly at the camera?
Should I show my product in use or in packaging?
Should I use a voiceover or music? Or both?
Should I only show one person throughout creative or multiple?
Should I highlight the logo on the product or separately?
What text contrast is most effective for my brand?