The Vidmob MCP connector lets your AI agents and tools work with Vidmob's creative data directly — taking stock of all the creative data across your organization, checking whether creative is compliant with best practices, understanding which creative attributes are detected in them, and seeing how your media are performing — without exporting reports or building a separate integration.

Everything you do through the connector is tied to your organization, so an integration only ever works with the brands, workspaces, and creative that belong to you. You sign in with your own Vidmob login (password or SSO), and when you connect you choose which organization the session works in — it stays scoped to that one organization. For more on how organizations and workspaces are structured, see How do Organizations and Workspaces function?.

See the structure of your organization — which channels you're connected to, and how your data maps across brands, markets, and workspaces — plus the campaigns, ad groups, ads, and creatives running through them. It's how you answer "which channels are we connected to?" or "which ad accounts do we have, and how do they map to our brands and markets?" — getting the lay of the land so you know exactly what you can dig into next.

Learn more: How do Organizations and Workspaces function?

Once you know what you're after, find the exact creative that matches — filter by channel, date range, campaign, objective, ad group or ad set, ad type, placement, and more. Ask "how are our influencer Reels in Germany performing so far this month?" and the connector pinpoints those assets and pulls their performance, all in the same thread.

Learn more: What ad types does Vidmob support?

Submit a creative asset and get back a clear answer to "is this ready to run, and if not, where does it fall short?" You receive an overall score — a points-weighted score across the guidelines that apply to your creative, where guidelines that can't be evaluated don't count against you — along with a guideline-by-guideline breakdown of what passed, what failed, and what couldn't be evaluated. Guidelines can reflect channel best practices, your own brand standards, or both.

You can also look up the exact guidelines assigned to a workspace before you submit, so there are no surprises. And you can retrieve scores for any asset in the system — not just creative you've submitted through the connector, but also assets added to a Pre-Flight Check or ingested from your connected ad accounts in the Vidmob platform.

Learn more: How do I use Guideline Management?

See the creative attributes Vidmob's AI detects inside an asset — for example, the storytelling approach, the messaging and benefit framing, the production style, and the calls-to-action, as well as more literal detections like on-screen text, logos and brands, objects, scenes, and audio cues. Each attribute comes with where and when it appears, helping you understand all of the creative decisions made within an asset so you can explain why it performed the way it did.

Learn more: What Creative Elements can Creative Analytics identify?

Retrieve everything Vidmob knows about a media item: file details (type, dimensions, aspect ratio, duration, download link), the brand and workspace it belongs to, the ad type, and more.

Pull live, asset-level performance for a channel over a date range: each asset's KPI value (like click-through rate or cost per thousand impressions), the impressions it delivered, and how it compares to the average across the scope you've chosen. It's the data you'd use to build a top-performer leaderboard, flag underperformers for refresh, or answer questions about creative performance in plain language.

Learn more: What KPIs can you use in Creative Analytics?

The campaign, ad group, ad, and creative IDs you need to match Vidmob data against your own pipelines are returned with your results and independently discoverable — so you can stitch creative data into your existing reporting and systems.

We're working on creative driver analysis — the MCP equivalent of the Element Impact report you may already use in the Vidmob platform. Ask "what sorts of creative decisions are helping or hurting our performance most?" and get back the creative attributes most correlated with your KPIs, both what's lifting performance and what's dragging it down. You'll be able to compare a specific attribute category (say, animation vs. live action) and drill straight from any driver to the assets behind it.

Questions? Contact support@vidmob.com.