To connect and sign in, see Setting up the Vidmob MCP Connector.

The Vidmob MCP connector lets your AI agents and tools work with Vidmob's creative data directly. You can take stock of the creative data you have access to across your organization, check whether creative meets your guidelines, see which creative attributes are detected in it, find out which creative decisions are driving performance, and see how your creative is performing. There's no need to export reports or build a separate integration.

For the wider role of AI agents in creative decision-making, read From Creative Insights to Agentic Action.

Everything you do through the connector is tied to your organization, so an integration only ever works with the brands, workspaces, and creative that belong to you. You sign in with your own Vidmob login (password or SSO), and when you connect you choose which organization the session works in. The session stays scoped to that one organization.

Within that organization, you see the same workspaces you can see in Vidmob. Organizational Admins see every workspace, and other users see only the workspaces they belong to. A connection that uses an API key covers every workspace in its organization. For more on how organizations and workspaces are structured, see How do Organizations and Workspaces function?.

See how your organization is set up: your workspaces, brands, and markets, the channels you're connected to, and the ad accounts behind them, including whether each account is connected and importing data. From there, see the campaigns, ad groups or ad sets, and ads running through them, plus DV360 insertion orders and line item types. It's how you answer "which channels are we connected to?" or "which ad accounts do we have, and how do they map to our brands and markets?"

You can narrow your ad accounts to a single brand in one step. The connector can also tell you which ad types, placements, campaign objectives, and KPIs are available for each channel, including the custom conversion KPIs set up on your Meta and DV360 accounts.

Find the exact creative that ran on your connected ad accounts and delivered impressions in the dates you choose. Filter by channel, brand, market, campaign, objective, ad group or ad set (or insertion order and line item type for DV360), ad, ad type, placement, file type, file name, and impression volume.

You can also set a minimum number of impressions or show only creative made by Vidmob. Ask "how are our Reels in Germany performing so far this month?" and the connector finds those assets and pulls their performance in the same conversation. Creative you submitted for scoring isn't included in search. Look it up directly by its ID or the reference you gave it when you submitted it.

Learn more: What ad types does Vidmob support?

Submit creative and get back a clear answer to "is this ready to run, and if not, where does it fall short?" You can submit up to 100 assets at once, as links or uploaded files (video files up to 2.25 GB each). Choose the workspace whose guidelines apply and the channels to score against, then check on progress while your assets process. If you don't choose a workspace, only your organization-wide guidelines are applied.

For each asset, you get an overall score, weighted by guideline points across the guidelines that apply to it (guidelines that can't be evaluated don't count against you), along with a guideline-by-guideline breakdown of what passed, what failed, and what couldn't be evaluated. Guidelines can reflect channel best practices, your own brand standards, or both, and you can list the guidelines a workspace is scored against.

Learn more: How do I use Guideline Management?

See the creative attributes Vidmob's AI detects inside an asset: the storytelling approach, the messaging and benefit framing, the production style, and the calls to action, as well as more literal detections like on-screen text, your brand logos, objects, scenes, people, and the type of sound used (music, speech, sound effects, or no sound). For video, each attribute comes with when it appears and, for visual elements, where it sits on screen. This shows you the creative decisions made in an asset, so you can connect them to how it performed and decide what to test next.

Learn more: What Creative Elements can Creative Analytics identify?

Retrieve everything Vidmob knows about an asset: file details (type, dimensions, aspect ratio, duration, and a download link), the brands and workspaces it belongs to, and, for creative from your connected ad accounts, its ad context. That includes the campaigns, ad groups, and ads it runs in, when it first and last delivered, the spend attributed to it, and whether each ad is live, paused, or completed where the channel reports it. This covers the past year by default, and you can ask for up to five years. It's how you answer "which campaigns and ads is this asset running in, and when did it last deliver?" in a single step.

Look at performance the way that fits your question:

You can narrow the creative-by-creative and campaign views the same way you search: by brand, market, campaign, ad, objective, placement, or (for DV360) insertion order and line item type. The slice-by-slice view is narrowed by brand, market, and ad account. To compare placements such as Reels and Stories, or DV360 line item types such as TrueView and YouTube & partners, choose them as the slices you compare.

Learn more: What KPIs can you use in Creative Analytics?

Ask "what creative decisions are helping or hurting our performance most?" and get back the creative attributes most associated with your KPIs, both what's lifting performance and what's dragging it down. This is the same analysis as the Element Impact report in Vidmob. You can focus on a topic such as messaging, people, branding, audio, or visual style, compare values within one category (say, animation versus live action), and go straight from any driver to the assets behind it.

Learn more: How do I use the Element Impact Report?

See whether meeting a guideline goes hand in hand with better results. For each guideline, the connector compares the creative that met it with the creative that didn't, on the KPIs you choose, one channel at a time. For rate KPIs like click-through rate or view rate, it also tells you whether the difference is statistically significant when each group has at least 30 creatives. Cost and spend KPIs are compared without a significance test.

Learn more: The Differences in Methodology of Element Impact and Guideline Performance reporting

Get the same scoring reports you use in Vidmob:

Estimate how many of your impressions reached the moment your brand appeared on screen, by campaign or by creative, along with the matching share of spend. Your brand counts as appearing when its logo or on-screen text matches one of the Brand Identifiers set up in Vidmob. Spoken mentions aren't counted. This needs Brand Identifiers set up and brands assigned to your ad accounts, and it looks at one channel at a time. The figures are modeled from when your brand first appears on screen in each creative and how far viewers watched that creative, so treat them as an estimate. Images count as fully branded whenever the brand is shown, so ask for video only when you want a video-only view.

If your organization has the Influencer Intelligence add-on, you can bring video posts from creators on Instagram, TikTok, YouTube, or Pinterest into Vidmob by uploading a CSV file or sharing a link to one, match the file's columns to the report fields, and create a report. Creating a report starts Vidmob's analysis of the media behind every post, so confirm your file and column mapping first. Once the report is ready, see which creators and posts are performing best and which creative elements are driving their results.

Results include the same campaign, ad group, ad, and creative IDs your ad platforms use, so your team can match Vidmob data to your own reporting and systems. You can also look up any asset by its ad platform ID.

The capabilities above are delivered through the tools below. Your AI assistant chooses and chains them for you, so you don't need to call them by name. This list helps you understand what the assistant did, and helps your team plan an integration. Read tools only retrieve data. Write tools create something in Vidmob, so confirm before your assistant runs them.