Prepare for your kick off call
Below are some questions we encourage you to discuss prior to your VidMob Kick Off Call and a few actions to take prior to kicking off.
What we’ll cover and how long will it take?
Kick Off Call: 45-60 Minutes
What does success using VidMob's platform look like to you and your team?
What are key goals you're looking to achieve throughout onboarding?
What are the Top 3 (or most important) goals for [Client] regarding creative?
To Do (in advance of the call):
Complete VidMob Genius courses before Kick Off Call
Connect Ad Accounts prior to or on Kick Off Call
Confirm campaign and assets that will be analyzed over the next 8 weeks
Run a Scoring Report to be reviewed in Week 1 Status Call
4 Week Breakdown
What You'll Learn
Are your Ads meeting Platform Best Practices?
What Hypotheses are you looking to test?
Recap Creative Scoring 101 & Validate that all campaigns/assets we’re looking to score are appearing on platform
Go Over Creative Scoring Report Results off of Kick Off Call
Begin the framework for output- the deck we’re looking to build
Determine the Hypotheses to test and run live over next 3 weeks
Schedule a Consulting Hour to be used ahead of Week 2 status!
Compare your creative drivers and what elements within your ads matter the most
Discuss & Review the Hypotheses being tested
Comparison Reports 101
Custom Groups 101
Schedule a Consulting Hour to be used ahead of Week 3 status!- suggest we use this to strategize around the edits potentially being made to existing creatives to be tested and run live
What Themes & Key Insights am I seeing in my ads?
Updated Creatives have been set to run live by today
Discuss and put together the final deliverable (deck) on this call
Compile all Key Themes and leave room for any VidMob feedback as needed
Schedule a Consulting Hour to be used ahead of Week 4 status!- suggest we use this to continue strategizing and editing the final deliverable, prior to final review with Exec sponsorship sign-off
Has data informed creative impacted your bottom line?
Review the assets that have been run live
Final output Review
Schedule a Consulting Hour to be used if final edits and training is needed